a new design for pages: what are the real changes?

A new design for Pages: what are the real changes?

Why has Facebook brought up this new design?

A new design for Pages: what are the real changes?

The social network has chosen this design to allow users as well as administrators to find what they are

looking for on a Page more easily.

Key information will now gain more visibility regardless of the screen resolution.

Cover & profile pictures:Spot the differences

A new design for Pages: what are the real changes?

The cover picture has slightly moved

Current Version New Version+35px

A new design for Pages: what are the real changes?

The brand name has moved as well

Current Version New Version

A new design for Pages: what are the real changes?

The action buttons have changed too

Current Version New Version

A new design for Pages: what are the real changes?

A new shadow appears over the cover

Current Version New Version

A new design for Pages: what are the real changes?

Reorganisation of the information on Pages

A new design for Pages: what are the real changes?

The organisation becomes clearer for users

Post

Post

Info

Info

Post

Info Post

Current organisation New Organisation

A new design for Pages: what are the real changes?

The Like button now follows you everywhere!

A new design for Pages: what are the real changes?

Introduction of a new feature in the “Insights” section

A new design for Pages: what are the real changes?

This new feature allows you to have a better follow up of the engagement on your competitors’ pages.

Where benchmarks of certain third party tools are based on public data and on incomplete Pages figures (Likes, Shares and Comments), figures now shared by Facebook include all forms of engagement, including clicks on pictures, videos and links.

.

Creation of a new feature: “Pages to Watch”

A new design for Pages: what are the real changes?

An improved focus on images

A new design for Pages: what are the real changes?

Pictures are now brought forward on the Newsfeed

410px

vs 511px

A new design for Pages: what are the real changes?

Less visibility for tabs… but more proximity with the Newsfeed

A new design for Pages: what are the real changes?

Tab pictures are now removed from the header

Current Version New Version

A new design for Pages: what are the real changes?

3 static tabs appear

As well as 2 customisable tabs, with text only

The remaining tabs appear in the

« More » section

A new design for Pages: what are the real changes?

A whole new area for app pictures

A new design for Pages: what are the real changes?

Tab Applications

The page header now remains on screen after apps are launched

A new design for Pages: what are the real changes?

How important are the consequences of this new design?

A new design for Pages: what are the real changes?

No need to be afraid as the importance of changes brought to the design of Facebook pages should be

nuanced: Pages are very rarely visited by users.

They mostly spend time on their newsfeed, and from there, visit potential applications by clicking on a

friend’s publication, or by clicking on a brand message, be it organic or boosted.

A new design for Pages: what are the real changes?

This recast is currently being deployed and is not available to everyone yet.

Furthermore, it is important to note that these are purely cosmetic changes which do not affect the organic reach of publications, in the way of publishing content: these two aspects remain

fully independent.

THANK YOU

For more information, don’t hesitate to contact us at contact@krds.com. We’re happy to help!