a new design for pages: what are the real changes?
DESCRIPTION
Facebook has once again changed its design for Pages. If you are wondering whether these changes will have important consequences, and are feeling a bit confused with this new layout, here are a few clarifications.TRANSCRIPT
A new design for Pages: what are the real changes?
Why has Facebook brought up this new design?
A new design for Pages: what are the real changes?
The social network has chosen this design to allow users as well as administrators to find what they are
looking for on a Page more easily.
Key information will now gain more visibility regardless of the screen resolution.
Cover & profile pictures:Spot the differences
A new design for Pages: what are the real changes?
The cover picture has slightly moved
Current Version New Version+35px
A new design for Pages: what are the real changes?
The brand name has moved as well
Current Version New Version
A new design for Pages: what are the real changes?
The action buttons have changed too
Current Version New Version
A new design for Pages: what are the real changes?
A new shadow appears over the cover
Current Version New Version
A new design for Pages: what are the real changes?
Reorganisation of the information on Pages
A new design for Pages: what are the real changes?
The organisation becomes clearer for users
Post
Post
Info
Info
Post
Info Post
Current organisation New Organisation
A new design for Pages: what are the real changes?
The Like button now follows you everywhere!
A new design for Pages: what are the real changes?
Introduction of a new feature in the “Insights” section
A new design for Pages: what are the real changes?
This new feature allows you to have a better follow up of the engagement on your competitors’ pages.
Where benchmarks of certain third party tools are based on public data and on incomplete Pages figures (Likes, Shares and Comments), figures now shared by Facebook include all forms of engagement, including clicks on pictures, videos and links.
.
Creation of a new feature: “Pages to Watch”
A new design for Pages: what are the real changes?
An improved focus on images
A new design for Pages: what are the real changes?
Pictures are now brought forward on the Newsfeed
410px
vs 511px
A new design for Pages: what are the real changes?
Less visibility for tabs… but more proximity with the Newsfeed
A new design for Pages: what are the real changes?
Tab pictures are now removed from the header
Current Version New Version
A new design for Pages: what are the real changes?
3 static tabs appear
As well as 2 customisable tabs, with text only
The remaining tabs appear in the
« More » section
A new design for Pages: what are the real changes?
A whole new area for app pictures
A new design for Pages: what are the real changes?
Tab Applications
The page header now remains on screen after apps are launched
A new design for Pages: what are the real changes?
How important are the consequences of this new design?
A new design for Pages: what are the real changes?
No need to be afraid as the importance of changes brought to the design of Facebook pages should be
nuanced: Pages are very rarely visited by users.
They mostly spend time on their newsfeed, and from there, visit potential applications by clicking on a
friend’s publication, or by clicking on a brand message, be it organic or boosted.
A new design for Pages: what are the real changes?
This recast is currently being deployed and is not available to everyone yet.
Furthermore, it is important to note that these are purely cosmetic changes which do not affect the organic reach of publications, in the way of publishing content: these two aspects remain
fully independent.
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