a paranoid peek at social media

Paranoid Peek at Social MediaMathias Klang

Problem 1: We are stupid

Problem 2: We don’t know what we don’t know

Problem 3: difference between who I want to be & who I am…

Problem 4: The keepers of algorithms know this

There have always been gatekeepers.

A Squirrel Dying In Your Front Yard May Be More Relevant To

Your Interests Right Now Than People

Dying In AfricaMark Zuckerberg

Exodus 20:14

THE WICKED BIBLE (1631)

Analog world

Oldest recorded music: 1857

World wide web (1990)

Flickr

2000

2001

2002

2003 2005

2004 2006

Wikipedia

Linkedin

Blog

ger 1

999

Second Life

My Space

Skype

Digg

Facebook

Ning

YouTube

Twitter

Spotify

Google c:a 1998

2008

2007 2009

Farmville

iphone

WikileaksAngry Birds

A pattern of tech adoption

Initial optimism

Euphoric optimism

Concern

Dark Pessimism

“Having two identities for yourself is an example of a lack of integrity”Mark Zuckerberg

Balance?

Social media & social change

optimism

Pessimism

an attempted revolution

balance

Technology changing society, but social rules slow to evolve…

Surveillance: gaze from above

powerHow is surveillance possible?

The stateInformation gathering

Sousveillance: A gaze from below

Social tiesHow is sousveillance possible?

“friends”

Autoveillance: a gaze from within

Exhibitionism?How is autoveillance possible?

We used to leak information

Compartmentalization

Analog social norms

Protection from the outer gaze

Today we have a mix of sur, sous & autoveillance. regulation mainly focuses on surveillance.

End of privacy?

The Hive-mind

If you have done nothing wrong,

you have nothing to fear

We have (theoretical) control over Big Brother

If you are not paying for it, you're not the customer; you're the product being sold

personalization

The internet is shows us what it thinks that we want to see – not what we need to see Eli Pariser

Identity & Information junk food.

It will be very hard for people to watch or consume something that has not in some sense been tailored for them. Eric Schmidt, Google

Technology is not inherently democratic

We have (theoretical) control over Big Brother

Law without infrastructure

Thank you.

Information• All images from www.flickr.com (unless specifically stated)

• Image & licensing info in the notes section of slides

• Presentation licensed: Creative Commons BY-NC-SA

• The presentation can be downloaded from: www.slideshare.net/klang

• More information about me: www.techrisk.se & www.digital-rights.net

• Mathias Klang. klang@ituniv.se or @klang67