a social engagement -...
Post on 14-May-2018
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© Hitachi, Ltd. 2015. All rights reserved.
A Social Engagement
3
May ‘15
>7x Lead
MSG
200,000
The CMO instructs his
Digital Marketing Manager to
investigate customers’ reaction
Products
Products
Our tool starts crawling the web and analyzing sentiment across the defined sources
The TOOL will now start crawling
across the defined channels across
the web
© Hitachi, Ltd. 2015. All rights reserved. 13
CMO Dashboard
© Hitachi, Ltd. 2015. All rights reserved. 14
CMO Dashboard – Drill Down
© Hitachi, Ltd. 2015. All rights reserved. 15
CMO Dashboard – Drill Down
The digital marketing manager
shares his findings with the CMO
The CMO analyzes the Customer Posts and
requests his team to launch a Social Media
Campaign to address the Negative publicity
And now let us have a look at the sentiment after
some time…
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