a special report on pharmaceutical administration and management

A SPECIAL REPORT ON PHARMACEUTICAL

ADMINISTRATION AND MANAGEMENT

Alduheza, Shynne B.Bugais, Lislyn MegannCesar, Jan Harmony A.

Lo, Manuel Timothy Jude C.Reginio, Jese Jern

Interview a sales or marketing executive of a drug company and

determine their marketing activities

and its impact of R.A. 6675 in the marketing of branded products.

TERMINOLOGIES Sales executive: responsible for selling the

company's goods and services to customers Marketing executive: responsible for the overall

marketing program of a company’s products or services

Marketing: a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others

Marketing activities: any activities that a business or organization undertakes to build brand awareness 

Branded products: patented products R.A. 6675: Generics Act of 1988

HEART OF THE INTERVIEW Date of Interview: Monday, June 16,

2014 Time of Interview: 4:00 p.m. Place of Interview: Pharmaplus Interviewee: Mrs. Ella Marie Buno RPh.

HISTORY strategically located at Unit C8 a/b

Questhomes Building Don Larrazabal Avenue, North Reclamation Area, Subangdaku, Mandaue City 6014

started on February transferred March 8, 2014 distributor of products from UniLab,

GSK, and Zuellig

PRODUCTS Generic products Branded products Medical supplies

MARKETING OF PRODUCTS

similar to a call center

MARKETING ACTIVITIES direct selling referrals newspaper articles leaflets search engine -Email: pharmaplusmeds@gmail.com-Website:

http://www.pharmaplusmeds.com

OTHER SERVICES available for delivery walk-in customers hospitals

IMPACT OF R.A. 6675 IN MARKETING

In terms of prices, PharmaPlus follows what is really on the price list. But they make sure that their products are affordable.

Regardless whether it is generic or branded drug, they ask their clients of their preferred manufacturer when they purchase or order products.

HEART OF THE INTERVIEW Date of Interview: Monday, June 16,

2014 Time of Interview: 4:00 p.m. Place of Interview: AltoMed Interviewee: Mr. Teddy R. Cesar

HISTORY strategically located at Room 202 J.

Borromeo Building, F. Ramos St, Cebu City

20 years in the pharmaceutical industry

PRODUCTS antibiotics (p.o. and injectables) pain relievers vitamins (p.o., I.V. and injectables) cardiovascular drugs GI drugs anti-ulcer medications

DISTRIBUTION AND MARKETING OF PRODUCTS By hiring a Territory Managers (TM) and

deployed them in their respective territories to market and promote our products through regular, consistent visits and sampling of our products to the targeted MDs (with their corresponding specialization/practice) in Private and Government hospitals with the supervision of their District Managers (DM). The TMs will promote, deliver (at drugstores/hospital pharmacies) conduct inventories and collections.

COMPANY’S COVERAGE AND SERVICES

hospital and pharmacy-purchasing department-hospital chief/directors-hospital & pharmacy owners conducts-free clinics-medical missions-product presentations-launchings

HOW R.A. 6675 AFFECTS MARKETING OF BRANDED

PRODUCTS We support the government program of

generic law and MDRP. We make sure that our branded products will move thru our TM's regular and consistent promotion/follow ups to selected target MDs/clients who are using the same molecule with our branded products. We are building rapport and maintaining personalized service to them to beat competition. Our TMs are guided by the company's mission and vision.