a2 overview

1Aging 2.0

04/10/2023 2

Addressing the 50+ Innovation Paradox

…yet disproportionately little innovation

Where are the start-ups?

Where are the disruptive

models?

Where are the major brands?

Where are the investments?

Where are the big exits?

Unparalleled demographic shifts…

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Barriers to innovation in the aging space

Talent- Limited financial rewards- No connective tissue of networking and support

Consumer insights- Hard to access consumers for inexpensive research- Requires empathy and forecasting on behalf of younger entrepreneurs

Marketing & Trust- 95% of consumer marketing targeting under 50s- Challenging stereotypes, terminology, market sizing- Few trusted brands- Lower preparation of technology (web/mobile)- Harder to find/reach key influencers (only 8% of bloggers are 50+)

Distribution network- Highly fragmented- Multiple decision makers/purchasers- Indirect gate-keepers

Funding- Different ROI expectations than traditional venture

4

Reframing aging: A mindset shift

04/10/2023

04/10/2023 5MidOcean | Aging 2.0 |

We’re taking our message global!

By 8/14/12By 12/31/12

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One promising area: Web 2.0 business models

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awards

A global innovation network

04/10/2023 8MidOcean | Aging 2.0 |

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