about me
Post on 25-Feb-2016
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About Me Graduate from UW-Madison Marketing and Logistics Intern at
WSDC Social Media Intern at Monona
Terrace IT and Social Media Consultant at
American Family Insurance Social Media Specialist at HSAPhone: 608-798-6001 ext. 6410
Email: Brian.Geick@onlineHSA.com
Contact:
Facebook Refresher
Hi!
Do you have a new Facebook Email Address?
Facebook email is essentially Facebook Messages
Briancgeick@facebook.com
Facebook Email
Business Pages
Set up
Settings
Admin Panel
Getting Likes
Invite Friends
Invite Email
Share Page
Timeline
Changes
Layout
Post dating
Scheduling
Posting
Types
Highlight / Pin
Schedule
Agenda
Stats
Pages, Profiles and GroupsPage Group ProfileUsed for Business Personal or Business PersonalUnlimited “likes” Unlimited Members 5,000 FriendsPosts Appear in News Feed (Public)
Posts Only Appear to Members
Posts Appear to Friends
Anyone Can Like Set To Public or Private Have to Approve Each Friend
Customized With Apps Can NOT be Customized Can add gamesFound by Search Engines NOT found by Search
EnginesDepends on Privacy Settings
Posts come from Page (Business)
Posts Come from Individual Profiles
Posts From Profile
Admins Are Not Visible Admins Are Visible N/ACustom URL/Username Neither UsernameInsights About Visitors NO Insights No Insights
Page Categories
Brick and Mortar Foot Traffic Open Hours
More Than 1 Location Online Franchise
Timeline
Recent Activity20122011
All Activity
Most Activity
Important Activity
Milestones & Highlights
Milestone
Highlighted Post
vs2 X as large
Always visible
Pinned Post
Top of Page (7 Days)
Only Pin 1 Post
5 Most Common FB Content Mistakes
1. Agents who only post their listings2. Broadcasting – one way conversations3. Inappropriate content4. Confusion between FB profiles and pages5. No consistency
Recommendations
Frequency• 1-2 posts daily• Don’t
overwhelm
Diversity• Photos, Status,
Video• Questions, Fill in
the Blank, Polls• Crowd Source
Utilize Timing• Test what times get
the most interactions and schedule posts for then
• Thursday and Friday are best times to post. Facebook says “Happiness Index” spikes by 10% on Friday.
Recommendations
Don’t Automate
• Hash tags don’t belong on Facebook
• RSS Feeds are impersonalKeep it Short
• Posts less than 80 characters = 27% higher engagement
Recommendations
Encourage Comments
• Frame posts in the form of a question when possible
• Posts that end with a question have a 15% higher engagement rate.
• “Where,” “when,” “would” and “should” drive the highest engagement rates 4,561 573
431
Bottom Line
Relevant Engaging
3 Rules of Social Media
1. Social Media is all about enabling conversations among your audience or market.
2. You cannot control conversations with social media, but you can influence them.
3. Influence is the cornerstone on which all real estate relationships are built
Post on our Facebook Page (www.facebook.com/hsahomewarranty)
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Questions
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