about the client complexity faced...value fashion plus-size brand premium footwear premium women’s...

India’s largest conglomerate,with 2000+ stores leverages

80 200 04% 19%million customer

per monthgrowth in avg customerspend

more business fromloyal customer base

ABOUT THE CLIENT

BUSINESS PROBLEMS

• and loyalty data at last count•

•

Hypermarket

Sports

SupermarketFashion &Lifestyle

DepartmentalStore

Over 20 pvtbrands

Value Fashion

Plus-size Brand

Premium Footwear

Premium Women’swestern

Casal wear

Lounge wear

Packaged food

FMCG

Scale of business

Loyalty ProgramsConsumerGoods

Volumes

COMPLEXITY FACED

BeautyMen/Women/Kids

FootwearAccessories

Customer Loyalty, Mobile wallet, Airtime

2 differentbrands

PremiumSports wear

Home decor

Consumer durables

Furniture

Electronics

Grocery

Premium small format

USE CASES ENABLED

• • • • •

THE RETAILER WAS LOOKING TO CREATE A CUSTOMER-CENTRIC MODEL OF GROWTH

Upsell/ recommendpremium categories

Location basedexclusive promotions

Customer event or festivalmessages – birthday, Christmas

Automated segmentation and mapped content to drive sales

THE BENEFITSThe fashion formats reported a phenomenal growth of 4% in average customer spendbase is now spending 19% more than earlier reactivated 10% from their lapsed customer base

Home

Kitchen

Closet

Others

Durableselectronics

needs

wear ience

Newlaunches Brands

Kids Brands

Freshproduce to eat Appliances

Furnish-ings Furniture

Campaign types

Who we are

We design newer ways to

create opportunity for your

What we do HOW WE WORK