academic reputation: how to create it and how to sustain it

Academic reputation:how to create it and how to sustain itLaura Simonite Charlie Rapple @growkudoswww.growkudos.com

What is reputation?

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How othersperceiveyou

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…professional

…responsive

…quality

…true to your word

How you perceiveyourself

… because I’m worth it

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Having a brand

go-to person for dynamics

of dryland environment

s

“you need to be seen as

something specific – and it

takes a bit of thought”

Why build reputation?

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Why? Reputation opens (secret) doors

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“Academia is a meritocracy, but it’s also about

reputation management. More senior academics might not see this, but

as a junior academic – and a woman – proactively managing your

reputation is really important.”

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The Kardashian Indexthe discrepancy between a scientist's social media profile and publication record

… Rightly or wrongly, NOT communicating about your work

puts you at a disadvantage

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Why?competition for fundinghuge growth in outputs

fight for visibility and usagedrive for accountability

cult of impact

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Howcan you build your reputation?

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Who is responsible

?You are!

Blogging

Commercializing your research / registering your designs / patents

Industry engagementEngaging with the media

Communicating via social mediaConsultancy

Community contribution (e.g. activities for a professional body)

MentoringEditorship

Winning awards / prizesTeaching

Peer-reviewingWinning funding / grants

CollaborationPresenting at conferences

Publication

0% 20% 40% 60% 80% 100%

How do academics

broadly rankactivities in

terms of contribution to

reputation? (n = 2,748)

Contributes most:PublicationSpeakingCollaborationReviewing

Contributes least:

BloggingIndustry

MediaSocial media

ATTENTION INTEREST DESIRE ACTION

Measuring research performance

Press coverageClicks

Views

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Explaining, sharing, measuring – Kudos

Plain language

explanations

Trackable links for sharing

Range of metrics against which to map efforts to

explain and share

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Communications do increase impactNanyang Technological Institute study, 2015Explaining and sharing via Kudos correlated to

higher downloads of full text on publisher sites

23%

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The Kudos toolkitfor increasing reach and impact

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Get started

Register at:www.growkudos.com/register

You only need name, email

and password to get started!

…and find a publication

• Some words from the publication title and part of your name

• or the DOI if you know it!

• TIP: use your ORCID if you have one

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More

discoverable; more usage, more citations

Explain your workin plain language: short title, “what’s it about?”, “why is

it important?”

Explain

Story behind the research;

personalvoice

Explain people using non-specialist termsto find otherwise “hidden” works

people within your field to skim and scan more publications

people in adjacent fields to understand the relevance of your work to what they are doing

people outside academia to get a handle on research and apply it in non-academic ways

people who can access it to actually understand it!

Easier for

Building roof characteristics are

important because they have a significant impact on quantity, timing and seasonality of energy

produced.

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Explain

29

Add links to related ‘resources’ that help to bring your work to life,

set it in context, or drive further research (code, methods, data, slides, video, press coverage,

blog postings etc)

Share

?

Kudos generates trackable links for you to share via your email, web and social networks; this gives you unique insight

into which tools are most effective

Share

@growkudos #GRGP2017

Measure

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Compare

It’s not a huge effort …When the investment of time

per paper is approx 3-6 months, almost any reasonable

duration is acceptable to increase

the usage and citations.Research Fellow,

Physical Sciences, UK

15 minutes on

average

… but it delivers great results!

higher full text

downloads

23%

@growkudos #GRGP2017www.growkudos.com