accelerate commercialization with cloud based product master data management
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Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Accelerate Commercialization with Cloud-Based Product Master Data ManagementBruck AssefaSenior Product Strategy ManagerProduct MDM and PLM
Deepak GuptaGlobal MDM Practice DirectorKPIT Infosystems, Inc.
Sept 21, 2016Presented with
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 2
Safe Harbor StatementThe following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 3
Program Agenda
Product Commercialization Challenges: Examples
Accelerating Commercialization With Oracle Product Hub Cloud
Additional Use Cases
KPIT Customer Implementations
1
2
3
4
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 4
Program Agenda
Product Commercialization Challenges: Examples
Accelerating Commercialization With Oracle Product Hub Cloud
Additional Use Cases
KPIT Customer Implementations
1
2
3
4
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 5
Commercialization Touches Multiple Processes
Sales Bundles
Digital Assets
Pricing and Promotions
Sales and Marketing Attributes
SALES ANDMARKETING
Manufacturing BOMs
Costing
Quality
Work Definition MANUFACTURING
Transportation
Order Promising
Order Fulfillment
Order Capture
Inventory
ORDERTO CASH
Demand Forecast
Safety Stock
Supply Planning
Inventory PLANNING
ProductCommercialization
“Commercialization” is the process or cycle of introducing a finished product to the market
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
The Product Commercialization ChallengeExample I: Poor Product Data in Sales Channels
Incomplete
Non-Standard
Inconsistent
Un-trusted product information leads to lost sales and brand attrition
Channel 1 Channel 2
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
The Product Commercialization ChallengeExample II: Lack of Inventory Visibility
Customers
Channel 1 Channel 2
Customers
Channel 3 Channel 4
DC 1 DC2
Assembly Plant
Manufacturing
Out of StockSKU 2043828332Hi-Flow Hydraulic Filter
New Production or OrderSKU 2043828332Hi-Flow Hydraulic Filter
Existing InventorySKU 39482073948High Flow Hydraulic Flt
Lack of inventory visibility leads to excess production, higher costs and wasted resources
Customer OrderSKU 2043828332Hi-Flow Hydraulic Filter
ComponentWarehouse 2
Supplier
ComponentWarehouse 1
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Status: ActiveHigh Flow Hydraulic Flt
The Product Commercialization ChallengeExample III: Fragmented and Manual Processes
Drop Ship POSKU 2043828332Hi-Flow Hydraulic Filter
Status: Active DiscontinuedHigh Flow Hydraulic Flt
Manual and error prone change management processes lead to transactional errors and unhappy customers
Customer OrderSKU 2043828332Hi-Flow Hydraulic Filter
Status: Active Discontinued High Flow Hydraulic Flt
Status: ActiveHigh Flow Hydraulic Flt
Rejected by SupplierProduct Discontinued
Call CenterWebsite
Manual Update
Pending Manual Update
Supplier Update
Active Product: Create Drop Ship PO
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Too Costly Not To Address!Root Cause for Product Data Challenges
9
Data Fragmentation
Inability to effectively consolidate product data from trading partners and disparate systems
No unified product view and conflicting product information
Lack of Governance
Loose business policies and ineffective process controls
Lack of security, audit trail, workflow, monitoring and reporting
Poor Data Quality
Manual, non-repeatable and error-prone processes
Poorly classified, incomplete, inconsistent and duplicate product data
Data Sharing
Complex integrations and high IT cost to share product data
Incomplete, irrelevant and erroneous data shared within and beyond the enterprise
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 10
Program Agenda
Product Commercialization Challenges: Examples
Accelerating Commercialization With Oracle Product Hub Cloud
Additional Use Cases
KPIT Customer Implementations
1
2
3
4
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
Modern, purpose-built, extensible, deployed on Oracle Public CloudModern Product Data Management
Product Hub CloudEasy to deploy, easy to
use, easy to adapt
Data On-BoardingOn-board product datafrom multiple systemsand trading partners
Data Quality
Data Enrichment & Governance
Establish and enforce policies for the creation, update and retirement of product data
Data Sharing
Share relevant, timely andcomplete product data to all
consuming systems
Ensure data is appropriately classified, standardized and
validated
11
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | Oracle Confidential – Internal/Restricted/Highly Restricted 12
Oracle Product Hub Cloud Can be Deployed in Your Current IT Environment
Order Sources
Order Fulfillment Systems
Commerce CPQ Other
PLM
Suppliers
ERP
Spreadsheets
Product Hub Cloud
Item On-Boarding Data Standardization Item Enrichment Item Sharing
Centralized Product Definition
ProductSources
Financials Inventory(Indirect)Procurement
Manufacturing (Direct)Procurement
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 13
Standardized Product Data for Order Capture SystemsOracle Product Hub Cloud
Web Call Center Stores Print Mobile
Internal DC 3rd Party DC Supplier Stores Finance
PRODUCT HUB CLOUD
Provide Clean, Complete and Consistent Product Information to Your Customers
Provide complete and consistent product data to order capture systems:
• Products and Variants • Attributes• Cross-Sell/Up-Sell/Warranty
Relationships• Catalogs• Sales Bundles• Digital Assets
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 14
Centralized Product Data for Order Fulfillment SystemsOracle Product Hub Cloud
Web Call Center Stores Print Mobile
Internal DC 3rd Party DC Supplier Stores Finance
PRODUCT HUB CLOUD
Harmonize and Attain Global Product Visibility Across Fulfillment Systems
Harmonize product data across order fulfillment systems:
• Products and Variants • Operational Attributes• Fulfillment/Substitute/Planning
Relationships• Assemble to Order, Pick to Order
and Kit Structures• Item Number Cross-References• Trading Partner Items
Achieve global product visibility
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 15
Streamlined Change Management for All SystemsOracle Product Hub Cloud
Web Call Center Stores Print Mobile
Internal DC 3rd Party DC Supplier Stores Finance
PRODUCT HUB CLOUD
Centralize Product Maintenance and Propagate Changes to All Consumers
Propagate product data change to all order capture and order fulfillment systems:
• Centralize change (change once)• Validate for accuracy• Streamline approvals• Propagate change to all order
capture and fulfillment systems• Keep audit trail
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. |
• Fragmented and siloed product information• Inconsistent, incomplete and duplicate product data• Manual and inefficient processes• Poor change management• Complex point-to-point integrations
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• Centralized view of products• Accurate, consistent and reliable product data• Automated and collaborative processes• Rule based change policy and propagation• Product publication from a central repository
Oracle’s Omni-Channel Product Data Management SolutionCentralize Product Definition, Enrichment and Governance in the Cloud
Harmonized and Reliable Product DataFragmented and Inconsistent Product Data
Before After
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. | 17
Program Agenda
Product Commercialization Challenges: Examples
Accelerating Commercialization With Oracle Product Hub Cloud
Additional Use Cases
KPIT Customer Implementations
1
2
3
4
Copyright © 2016, Oracle and/or its affiliates. All rights reserved.
Key Product Hub Cloud Use CasesConsolidation,
MigrationBusiness
IntelligenceData
GovernanceSupply Chain
InitiativesCx
InitiativesProcurement
Initiatives
M&As
PLMInitiatives
Multiple ERPs
Path to Cloud
Workflow Real-Time Analytics
Security & Change Control
Data Warehouse
Data Validations
Omni-channel commerce
Spend management
Sales and manufacturing
readiness
Operational & Attributes and
Multi-org structures
Configure-price-quote
Procurement Catalogs Part Reuse Org level
change control
Sales catalogs Vendor Portal Inventory visibility
Import and Publication
Industry Specific
UDI: Med Device
GDSN: Retail, Distribution,
Manufacturing
Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 19
Program Agenda
Product Commercialization Challenges: Examples
Accelerating Commercialization With Oracle Product Hub Cloud
Additional Use Cases
KPIT Customer Implementations
1
2
3
4
www.kpit.com
Oracle Product Hub Cloud Customer CasesDeepak GuptaDirector and Chief Architect , Oracle MDM Practice, KPIT
© KPIT Technologies Limited
Development Centers located in India, US, Germany and Brazil
60 Patents filed
Publicly traded company in India
Headquartered in Pune (India)
10,000+ Employees Globally
Incorporated in 1990
34 global offices across 16 countries
2015* revenues USD $489 Mn
Corporate Quick Facts
1/25/20162
KPIT at a glance
© KPIT Technologies Limited
KPIT- Oracle Practice
05/01/202322
Business Transformation ServicesProgram Management – Organizational Change Management – Business Process Architecture
Application Management ServicesDBA - 24 X 7 Support – Maintenance – Testing as a service
Industry focus
500+ customers
2100+ consultants
Value Chain Planning
Product Lifecycle
Management
Business Intelligence
Value Chain Execution PeopleSoft
Fusion Applications
/ Cloud
JD-Edwards
E-Business Suite
Siebel
Fusion Middleware
/ SoA
Master Data Manageme
nt
Center of Excellence TeamImplementation, Upgrade ,Tools
© KPIT Technologies Limited
Today’s Discussion
05/01/202323
Oracle Product Hub Cloud Solution
Customer Use Cases and Business Benefits
Rapid Implementation of Product Hub Cloud- KPIT Prebuilt Connectors
Question and Answers
© KPIT Technologies Limited
Cleanse Consolidate Categorize CommunicateProduct Data
KPIT
iLin
k
Any ProductData Sources
LegacyCommon Data Model
EnrichGovern & Enforce
Publish & Syndicate
KPIT iLink
Oracle Product Hub
Cloud
Data Pools
E-Commerce
Oracle Product Hub Cloud Solution
Data Cleanse &Consolidation
Oracle Product Hub Cloud
05/01/202324
IntegrateGovern
© KPIT Technologies Limited05/01/202325
Customer Use Cases and Business Benefits
05/01/2023
9
© KPIT Technologies Limited
Case 1- Product Hub Cloud for Omni Channel Commerce
05/01/202326
Company: Manufacturer and DistributorERP : Oracle EBSGoal : Consistent Product Data for Sales/Marketing, Print Catalog and Ecommerce Website
Problems with the Product Data :• Existing Oracle EBS system was not providing capabilities to maintain various unique attributes of their products and to be able to search and identify conclusive information for their customers
• Company was looking for avenues to provide their Sales Executives product searching capability on various product data parameters including Images to promptly respond to customer’s requests
• Company was looking for standardization and streamlining of the business processes for faster time to market of products through print catalog and ecommerce channels.
26
© KPIT Technologies Limited
Case 1- Continues…. Before Oracle Product Hub Cloud
27
OracleEBS
05/01/2023
Print Catalog
Customer Requests
Sales
EcommStore
Marketing
Website
A
B
C
• A, B, C version of Product Information distributed with 3 Sales Channels
• Long time to respond to Customer request for quote as EBS do not have comprehensive search capabilities on Product attributes
• Print Catalog and Website show different information and Confuse customers
© KPIT Technologies Limited
Case 1- Continues…. After Oracle Product Hub Cloud
05/01/202328
Oracle Product HubCloud
Data Stewards& CategoryManagers
Enrichment Workflow
Item Enrichment
Translation Digital Content Mgmt.
MonitorData Quality
Search and
Access
Sales Channel Users
Website
Ecommerce
Data Publish(Batch )Da
ta
Impo
rt(B
atch
)Adobe
Improve Customer Satisfaction - Single, Consistent and Complete Product Information across all Sales Channels
Customer Requests
OracleEBS
Automated/Scheduled
KPITAdapter
On Premise
© KPIT Technologies Limited
Case 1- Continues…. Benefits from Oracle Product Hub Cloud
29 05/01/2023
Establish product data governance and business rules Enabled rich interactive UI with comprehensive embedded Product Data analytics to
provide their Sales executives to quickly respond to customers RFQs. Central repository of Product Data -360 degree view of products to business users Oracle Product Hub Cloud provided visibility to substitutions, Cross-sells and Up-sells
resulting in increased revenue for Sales Executives Streamlined item enrichment process Seamless automatic item data flow updates from on- premise Oracle EBS system to Oracle
Product Hub Cloud. Automated Integration to build Print Catalogs. Consistent Information for all Sales Channels (Website, Print Catalog and direct customer
queries) Faster Product Launches
© KPIT Technologies Limited
Case 2- Product Hub Cloud for Streamlining Product Value Chain
05/01/202330
Company: Manufacturer and DistributorERP : Oracle JDE E1PLM: Oracle AgileGoal : Successful JDE E1 Implementation; Orchestrate new product induction and change management processes from PLM to JDE, Simplify M&A activity
Problems with the Product Data :• There is no data governance enforced for creating product information• Product information is spread between Agile, JDE and spreadsheets• Product Data enrichment was being provided in a third party system based on
SharePoint/Excel• Significant data duplication, fragmentation, and errors• New product introduction cycle times were too long• There’s sensitivity regarding data compliance issues• No flexible platform to manage and govern new product information through M&A activity• They needed a quick win because of JDE implementation issues
30
© KPIT Technologies Limited
Case 2- Continues…. Before Oracle Product Hub Cloud
31
Agile PLM JDE E1
BI/DW VCP
• Manual data transfer between PLM and JDE
• Process driven using email and phone.
• No accountability of product data across departments
• No validations in place for data correctness
• Multiple manual forms/spreadsheet to manage data
• Multiple systems providing product data to BI and data warehouse systems
• Inconsistent data provided to Planning and Reporting Systems.
• Product data is scattered across multiple systems.
05/01/2023
© KPIT Technologies Limited
Case 2- Continues…. Oracle Product Hub Cloud Implementation
05/01/202332
Mastering Metadata Configure Product Taxonomy
Configure all Agile and JDE inventory and branch attributes
Standard Look ups and ValuesSearch criteria and Results
Formats
Cleansing/Standardization
Governance Integrate
Configure Data Quality Rules for Description generation
Configure Business Rules for defaulting and assignment of attributes
UOM conversions
New Item Onboarding WorkflowChange Management WorkflowRole based security Import Map for data loads
Integrate Agile PLM to Product Hub Cloud using KPIT iLink Adapter
Integrate Product Hub Cloud to JDE E1 using KPIT iLink Adapter
© KPIT Technologies Limited
Case 2- Continues…. After Oracle Product Hub Cloud
05/01/202333
Agile PLM
Oracle Product HubCloud
StandardizeCategorize
Item Workflow
Data Governance
Data Validations
MonitorData Quality
Search and
Access
Field/Branch TeamEnrich
KPIT
iLink
JDE E1
BI/DW
VCP
KPIT
iLink
• Automated data transfer between PLM and JDE
• Workflow Driven New Item Onboarding and Change Management Processes
• Well defined accountability for product data across departments
• Governance /validations in place for data correctness
• Consistent product data provided to Planning and Reporting Systems from single source of truth.
• Automated integration between Agile PLM, Product Hub Cloud and JDE E1
• 360 degree of product data across organizations
On Premise On Premise
© KPIT Technologies Limited
Case 2- Continues…. Benefits from Oracle Product Hub Cloud
05/01/202334
Central repository of product data providing 360 degree view of products to users
Enforce product data consistency and governance across the organization Better item searching capabilities for end users Foundation for VCP: With de-duplicated and structured product data, more
accurate results are attained from planning engine Accelerated time to market through guided workflows for item setup and
enrichment Increased revenue by providing product visibility to substitutions, Cross-sells,
Up-sells etc. Eliminated costly manual tasks by automating product import, auto-assigning
product attribute values and establishing guided workflow processes Help with M&A strategy by cutting cycle time for on-boarding items from
acquired companies
© KPIT Technologies Limited05/01/202335
Case 3 : Oracle Product Hub Cloud for System Consolidation ( M & A)
SOURCE SYSTEMS
ERP
CONSOLIDATE
GOVERN
MANAGE
CLEANSE
RATIONALIZE
• Consolidate & Rationalize Product Data from Multiple Systems into Product Hub to maintain unique, complete and accurate product information.
• Clean, Standardize Product Information in Hub and distribute golden product information from Hub to ERP.
• Enable common New Product Introduction /Maintenance Process in Hub for future data governance.
Site 2
Site 1
Site 3
Site 4
Site 5
Reduce Complexity and Cycle Time of Data Conversion and Consolidation
Oracle Product Hub Cloud
© KPIT Technologies Limited
Case 4 : Oracle Product Hub Cloud for ERP Transformation/Migration
Oracle Product Hub Cloud
Data Stewards& CategoryManagers
New Item/ Maintenance Workflow
Ongoing Item Creation/ Maintaianance
Data Governance Data Validations
MonitorData Quality
Search and
Access
Item WorkflowsItems Data MonitoringConversion from Old ERP to Product Hub
Processes
Old ERP
Data PublishData
Im
port
(Bat
ch )
Integration to PDH to ERP
20
NewERP
Data Cleanse &
Transformation
Reduce Transformation Cycle Time and Risk of failure
05/01/2023
© KPIT Technologies Limited
KPIT Implements Oracle Product Cloud in 12 Weeks
37
Project Planning
Discovery and Design
Demo Based Requirement Gathering
Fusion Cloud Environment- Access
Build and CRP
Import Metadata/ Item Data Using KPIT Accelerators
Setup- Apply Pre-Built Template
Configure NIR, Workflows, Rules
Configure Imports and Publish
Build EDQP Lens*
Integrate to ERPs **
Testing and CRP
Fine Tuning Setup
Go-Live
UAT
Production Deployment
Go- LiveGather Product Data
Gather Product Metadata
05/01/2023
12 Weeks ***
* Applicable to Customer who buy EDQP License.
** Applicable to Customer who buy KPIT iLink Product Hub Adapters for EBS, JDE
*** Timeline vary based on number of items, size of Taxonomy, number of workflows, users and Integration Requirements
Setup EDQP *
Proven
© KPIT Technologies Limited
KPIT- Simplified Oracle Product Hub Cloud to On-Premise Integrations
05/01/202338
Product HubCloud
EBS
JDE
Adobe Agile(PLM)
Endeca
1WorldSync
FDA
KPITiLink
KPITiLink
RMS
SAP
KPITiLink
KPITiLink
KPITiLink
KPITiLink
KPITiLink
iLink Product Hub Cloud – EBS On Premise integration adapteriLink Product Hub Cloud- JDE On Premise integration adapterProduct Hub Cloud – Adobe InDesign On Premise adapterAgile PLM On Premise to Product Hub Cloud Integration Adapter.iLink Product Hub Cloud- FDA ( Med. Device UDI Solution)
KPIT Oracle Product Hub Cloud Adapters( Live):
iLink Product Hub Cloud- 1WorldSync ( GDSN) Adapter iLink Product Hub Cloud- SAP On Premise Adapter
KPIT Oracle Product Hub Cloud Adapters ( In Development):
iLink Product Hub Cloud- Oracle RMS Adapter iLink Product Hub Cloud- Endeca Adapter
KPIT Oracle Product Hub Cloud Adapters ( Roadmap):
© KPIT Technologies Limited
• Cloud SAAS Solution – Reduce Total Cost of Ownership• Can be implemented in as less as 12 weeks of Timeline• Pre-Built Connectors available for almost all On Premise Applications
• Central repository of Product data providing 360 degree view of products• Enforce Product Data consistency and Governance across the organization
• Accelerated time to market: Streamline on-boarding of items using workflows there by accelerating product time to market.
• Help with M&A strategy by cutting cycle time for on-boarding new companies item data
• Increase revenue: Product Hub Cloud can help downstream systems by providing visibility to substitutions, Cross-sells, Up-sells etc.
• Savings by Operational Efficiencies: With batch imports, rules, workflows etc., Solution will remove manual processes/checks
Benefits for Oracle Product Hub Cloud Solution
39
Best in Class
Rapid Implementati
on
Scalable & Flexible
05/01/2023
CloudServic
e
Technologies for a better world
Thank you
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