accenture's a3 gamification program - external...
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Thomas Hsu Social Learning Strategy
thomas.hsu@accenture.com
http://www.linkedin.com/in/HsuThomas
Steve Kaukonen Change Lead for Social Learning
stephen.d.kaukonen@accenture.com
http://www.linkedin.com/in/SteveKaukonen
Copyright © 2014 Accenture. All rights reserved.
Our people are our business
I don’t have time.
No one cares.
I don’t know how.
Barriers to Engagement
Copyright © 2014 Accenture. All rights reserved.
What are we trying to achieve?
Time
Short Medium Long
L
H
M
Rapid Adoption Sustained Engagement
Behavi
or
Chang
e
Mastery
Autonomy
Purpose
Extrinsic
Motivation
Intrinsic Motivation
80% of gamification projects will fail due to poor design (Gartner)
It’s not about points,
badges and leaderboards
– it’s about tapping into
intrinsic motivations.
Copyright © 2014 Accenture. All rights reserved.
What are we trying to achieve?
Rewards
Status
Recognition
Competition
…
Copyright © 2014 Accenture. All rights reserved.
Let’s see it in action…
Copyright © 2014 Accenture. All rights reserved.
Copyright © 2014 Accenture. All rights reserved.
Beyond Points, Badges and Leaderboards
Aligned with our internal business strategy
Integrated into our annual review criteria as a performance indicator
Formalized as an official recognition program
Leveraged by over 100 business units recognize their top A3 collaborators
Engagement
Participation
Activities
Success Stories
Engagement
Participation
Activities Activities
13%
56%
300%
155%
4200%
Stream Activity
Blog Activity
Doc Repository Activity
Profile Completions
Training Completions
Increase
Participation
18%
166%
176%
Penetration
Average A3 Scores
Consulting Scores
Increase
Engagement
20%
33%
26%
13%
17%
74%
67%
77%
77%
80%
Engagement (Overall)
Awareness
Understand Impact
Motivation
Collaboration Mindset
Q3 Increase
Success Stories
Copyright © 2014 Accenture. All rights reserved.
It became the CONVERSATION
It quickly moved people from EXTRINSIC to INTRINSIC
The impact was UNIVERSAL
“This program has the ability to touch every single employee
every day…you’re changing the way we work and connect!”
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