acknowleedgement
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8/3/2019 ACKNOWLEEDGEMENT
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ACKNOWLEEDGEMENT
We would like take this opportunity to express our heartfelt and profound thanks to Mr. Prudvi
Raj, Hr Executive, Hindustan Photo Films Ltd for providing us with all the information about the
company which is helpful for us to do the mini project.
We would also like to extend our sincere gratitude to the management of Hindustan Photo Films
Ltd for giving us permission to visit the company.
A special thanks to Mr. Abdul Azeem, Assistant Professor, Department of Management Studies,
MIC College of Technology, for accompanying us in visiting the company.
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HINDUSTAN PHOTO FILMS LTD.
INTRODUCTION:
Hindustan Photo Films Manufacturing Company Limited (HPF) is a Public Sector Undertaking,
under the Department of Heavy Industry, incorporated in the year 1960, with a vision to make
India self reliant in the field of photo sensitized goods.
Hindustan Photo Films Manufacturing Company Limited engages in the manufacture and sale of
photo sensitized goods in Southeast Asia. The company offers X-ray, cinematographic, and
photographic films. Its products include medical diagnostic films, such as medical X-ray,
medical imaging films, mammographic films, and scanner films. The company also provides
industrial X-ray films, graphic arts films for the printing sector, bromide paper and roll films for
the photographic sector, aerial film for the defense sector, and inkjet papers for the digital
market. It offers its products under the brand name „INDU‟. The company was incorporated in
1960 and is head quartered in Ootacamund, India.
HPF is the only integrated manufacturer of photo sensitized goods in the whole of South East
Asia. It is the only company with the technology for manufacture of medical X-ray, Graphic Arts
and Black and White products of international standards.
Hindustan Photo Films Manufacturing Company Limited (HPF) manufactures and markets its
fleet of products under the brand name “INDU”, which means Silver.
Mission:
To become a major Player in the manufacture & marketing of photographic products in
the country.
Financial Details:
Authorized share Capital: Rs. 210 Crore.
Paid up share Capital: Rs. 205.87 Crore.
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Listing with Stock Exchanges: Bombay Stock Exchange
Employee Details of HPF:
Officers – 90
Supervisors - 238
Workmen - 408
Total – 736
Management Team of HPF:
CEO Shri.A.Gnanasekaran
Engineering / Production Shri. K.Selvaraj
Research & Development Dr.Palaniswamy
HRD Shri.E.Rajavelu
Finance Shri.S.B.Ravindra
Purchase Smt.Saideepa Devesan
Public Relations Dr.Palaniswamy
Marketing Shri.A.B.Kumar
Quality Control &Assurance Shri.B.B.Choudhary
Company Secretary Miss.M.Gita
Manufacturing Process
Photographic film technically is a combination of silver halide emulsion and a flexible support.
A normal photographic film consists of four layers. The top layer or super coat of gelatin
protects the emulsion from scratches and abrasion marks. The next layer is the emulsion layer,
silver halide suspended in gelatin. The third layer is the subbing layer which promotes the
adhesion of the emulsion to the film base. There is the support, backed by anticurling layer of
gelatin containing a light absorbing dye to prevent halation in the back.
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The overall manufacturing process of photographic film consists of preparation of the emulsion
of silver nitrate, alkyl halide and gelatin, precipitation of the emulsion, washing, chemical and
spectral sensitization and finally coating on to a support. The emulsion is prepared by mixing
silver nitrate in an alkaline silver bromide solution in the presence of a solution of gelatin.
Double decomposition takes place and silver bromide which is insoluble, is precipitated. The
silver bromide remains uniformly distributed throughout the gelatin. After the initial
precipitation, the emulsion undergoes several after processes.
The first is ripening, which involves maintaining the emulsion at an elevated temperature for
several hours, wherein the larger halide crystals grow at the cost of the smaller ones. After
ripening, the emulsion is chilled to set it and is then passed through a perforated stainless steel
plate to shred it. It is then washed to remove undesirable soluble compounds, particularly excess
bromide and nitrates. A further heat treatment, known as after-ripening is given and it is at this
stage that the sensitivity specks of silver sulphide are formed.
THE MANUFACTURING PROCESS OF HPF
IMPORTED POLYSTER BASE
COATING
EMULSION
CONVERSION
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Before coating the emulsion on the support, it is doctored by the additions of substances to
improve its physical and sensitometric properties. These substances include the very small
amounts of sensitizing dyes necessary to give orthochromatic or panchromatic activity.
As important as the composition of the emulsion is its coating on to a base. The base is prepared
by dissolving cellulose triacetate in a mixture of methylene chloride and alcohol, casting on a
large heated chromium-faced drum which rotates, allowing the solvent to evaporate. The film
becomes firm enough to be stripped off in a continuous sheet. The base is then passed through a
series of heated chambers to remove the remaining solvent. The base is then wound into rolls.
Another process of preparation of the base is melt extrusion of the polyester, polyethylene
terephthalate through a slit dye and orientation of the film biaxially to improve the physical
properties.
The emulsion is coated on the base at a temperature high enough to keep the gelatin as a
solution. The material is then chilled to set the gelatin and it then passes through a drying track
where clean air at carefully controlled temperature and humidity remove virtually all of the large
amounts of water contained in the gel.
The conventional black and white photographic film consists of coating of emulsion on one side.
The X-ray films are coated on both sides. Color films consist of simultaneous coating of several
layers on one side.
4 P’S OF MARKETING MIX:
Product:
The Hindustan Photo Film Manufacturing Co offers green sensitive medical x-ray film. This is a
medium speed, high contrast, ortho sensitive film designed for use in all radiographic
examination.
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New Products:
A new product Red Laser Scanner Film was launched recently.
The following products were commercialized
- Industrial x-ray with further low coating weight
- Medical x-ray (Blue) on a large scale with low coating weight.
Following products will soon be commercialized.
- Graphic Arts Red Laser Scanner Film/Image Setter Film
- Inkjet Paper
- Polyester Subbed Base
- Digital X-ray Film
- Medical Imaging Film (Panchromatic)
- Laser Printer Film
Promotion:
The promotional strategies used by HPF are as follows:
Public Relations and Publicity:
-Advertisement Polices/ Guide lines
-Marketing and sales
-Marketing Manual
-Sales Manual.
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Competitors of HPF:
Company Country
M/s Eastman Kodak CO. USA
M /s Fuji Photo film Co. Japan
M/s Konica Corpn. Japan
M/s Mitsubishi Japan
M/s Agfa Gevaert. AG Germany
M/s 3 M Italy
M/s Polaroid USA
Corporation
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