actionable video seo for marketers
Post on 01-Sep-2014
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Actionable Video SEO
Ash BucklesPresident, SEO.com
13 top videos from YouTube
Video Sites
Video Ranking Factors• Keywords in title• Number of views• Number of comments• Category & Tags• +1/Shares/Tweets/Embeds• Favorites• Ratings• Sentiment (Like/Dislike ratio)• Channel views• Number of subscribers• Links• Embeds• Video Sitemap• Channel login activity• Speed & consistency of interest• Quality description (click-thru factor)• Flags
User Intent
Video Search
Types of Videos
Things that appear in Universal Search
Related Searches
Keyword Research
Suggest/Auto Complete Terms
YouTube Searches & Related
Keywords from Social Media Users
Industry terms
Types of Videos
Product videos
Product Videos
Increased sales: 6-30%(ReelSEO - http://www.reelseo.com/video-demos-sales-zappos/)
Product Videos• OraBrush– 45 million views– 175k subscribers– User reviews– As Seen on
YouTube
Product Videos• Will It Blend– 185 million views– 449k subscribers– Cross promotion• Ford Fiesta• Justin Bieber• Orabrush
Types of Videos
• Events• Interviews• Journalistic storytelling• Screenshot (demo) movies• Tutorials
Purpose of Video Marketing
SERPs real estate
Purpose of Video Marketing• Audience loyalty• Campaign promotions• Announcements• Content curation• Advertising
Video Advertising
Video Advertising• $5B in digital video advertising by 2016 (Forrester)• Video advertising isn’t just for your online videos
anymore– Google TV– Apple TV
• Online video ad networks– Tremor Video– YuMe– Adap.tv
Video Advertising
Video Tips• Accelerate views– Buy views (advertising)– Incentives views, shares, comments, etc.– Share with established audience• Email• Social media• Cross promotion
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