activepath revolutionizing customer communications and engagement

ActivePath

Revolutionizing Customer Communications and Engagement

confidential & proprietary

Who We Are

• Founded: 2007

• Headquarters: Petach Tikva, Israel

• Investors: Battery Ventures, Genesis Partners, GIMV and leading angels including Aryeh Mergi

• Customers: Tier 1 international financial institutions, telcos and large service providers

• Partners: Pitney Bowes, PrintLaser (TPI) and CSC

confidential & proprietary

When and how does a bank/service provider communicate with its customers

When How

Campaigns Email

Payments Mobile App

Alerts and notifications Printed materials

New offerings Website (Online)

SMS/MMS/Call

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Messaging Today

• Static• Poor user experience– no immediate way to act upon message• Fragmented – separate systems for messaging to mobile, email, online• Inconsistent – different messaging experience on different platforms• Costly• Low customer response• Missed marketing opportunities• Lack of synchronization between modes of communication• Security (Authenticity, integrity, encryption)

confidential & proprietary

2 Way Event Based Communications

How are consumers interacting online?

ActivePath offers multi-channel, event based solutions that allow service providers to reach consumers across platforms in a consistent and synchronized fashion

confidential & proprietary6

Banks need to write the message once and the same message is then sent out to be displayed in the email, within the mobile app and in the online interactive message center

All the messages are:1.Interactive2.Secure3.Synchronized with each other

confidential & proprietary

Inside the Email

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As part of the bank’s Mobile App

confidential & proprietary

The Bank’s Interactive Online Message Center

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ActivePath Email Banking System

ActivePath FrontEnd

ActivePath BackEnd

Banking Systems

ActivePathService

Directory ServicesUpdate Services

Mail Gateway

Internet

Client Devices

ActivePath Addon ActivePath App

confidential & proprietary

The ActivePath Solution

• Centralized customer messaging system• Only messaging solution that is uniform and synchronized across email, online

and mobile

• Meets the most secure specification requirements• S/Mime, DKIM, PKI and Symmetric encryption type support• SSL transport

• Easy implementation and integration• Standard installation can be done in a couple of hours• Wide range of supported interfaces, for easy deployment and communication

with existing standard applications

• Great customer experience• Easy and straight forward use

confidential & proprietary

The ActivePath Solution

• High open rate• Users are more willing to open these messages

• Quick ROI• Complete saving of printing costs• Increased revenue due to contextual and relevant calls to action • Unlimited marketing and cross selling opportunities inside the message

• Centralized policy rule based management• Comprehensive and easy to use management tools• Standard reporting services, and full set of API’s to create more personalized

reports• Sender is acknowledged when a mail is opened, reducing the management

burden

confidential & proprietary

INCOMING PAYMENTEmail banking scenarios

PostalGuard Confidential

ActivePath Confidential

ActivePath Confidential

ActivePath Confidential

ActivePath Confidential

ActivePath Confidential

confidential & proprietary

INSUFFICIENT FUND NOTIFICATION

Sample Scenario 1

ActivePath Confidential

ActivePath Confidential

ActivePath Confidential

ActivePath Confidential

ActivePath Confidential

confidential & proprietary

MOBILEActiveMail Scenarios

confidential & proprietary

confidential & proprietary

confidential & proprietary

confidential & proprietary

confidential & proprietary

Inbox

confidential & proprietary

ActiveMail

confidential & proprietary

Interaction example

confidential & proprietary

Interaction example

confidential & proprietary

Interaction example

confidential & proprietary

Confirmation

confidential & proprietary

Active Message Center

Sample Scenario 2

confidential & proprietary

confidential & proprietary

confidential & proprietary

confidential & proprietary