adapt for international marketing for your business by wayne chen

 International  Marketing  Tips  By:  Wayne  Chen  

© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

¡  Companies  operate  in  international  markets  must  adapt  for  local  differences:  §  Language  §  Culture  §  Legal  §  Regulatory  §  Pricing  §  Advertising  §  Venues  

© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

¡  Same  products  across  all  territories  can  lead  to  failure  if  the  product  does  not  meet  §  Habits  §  Expectations  §  Requirements  §  Regulations  §  Pricing  §  Presentations  

Maharaja  Mac  -­‐Chicken  -­‐India  

Big  Mac  -­‐Beef  -­‐USA  

¡  Adapt  §  Buy  local  §  Sell  local  §  Win  local  

¡  Develop  local  marketing  §  Gather  market  intelligence  §  Modify  standards  §  Identify  demographics  

¡  Enables  you  to  adapt  to  local  needs  without  developing  different  products  

¡  Examples:  §  Chassis,  time,  currency,  

language,  images,  content,  colors  and  user  experience  

¡  Packaging  information  must  reflect  local  requirements  §  Hire  a  local  or  culture  agency  

to  ensure  product  and  operating  instructions  are  accurate  

¡  Example  §  Product  graphics  and  colors  

must  conform  or  fail  to  meet  acceptance    

¡  Drive  local  relevant  messages,  creative  ads,  and  offers.  Retains  value  and  strengthen  of  your  brand  and  product  §  Focus  on  market  education  §  Adapt  MarComm  strategy  §  Customize  emails,  

newsletters,  ads,  publications,  direct  marketing  and  social  media  

¡  Choose  different  channels  to  market  helps  you  break  into  new  markets  and  grow  your  business  

¡  Local  distributors  and  agents  provides  local  market  knowledge  and  contacts  to  boost  market  entry  §  Websites  §  Social  Media  §  Print  Ads  §  Local  marketing  

360  Marketing  Integration  

Blogs  +  Social  

Networks  Web  /  

Mobile  Ads  

Inventory  Marketing  

Radio  /  TV  

Print  

Direct  Mail  

Billboards  

E-­‐boards  

Vehicle  Marketing  

Press  /  Media  

SMS  /  MMS  

WOM  

Contact  information  ¡ Wayne  Chen  ¡ Wayne@PocketSquareMedia.co  ¡  www.PocketSquareMedia.co  

© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!