adding value in open culture

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Adding Value In Open CultureCommerce of un-altered content can’t compete

More Than Zero Festival - Milano28 March 2008

David Orbanwww.davidorban.com

1: Old way

2: New way

3: Examples

<1>

Old way

Friction

=

cost

Distribution

=

Business

Benefit

or

Necessary Evil?

</1>

<2>

New way

Fluid

=

Content

Enjoyed

Remixed

Creator

Creates

Innovates

Creates

Innovates

Creates

Innovates

...

:)

</2>

<3>

Examples

Talks

Presentations

Documents

</3>

Where is the end?

Thanks, credits,

contacts:

Image credits:

liquid: tanakawhoDavid Orban

sl ‘Davidorban Agnon’skype davidorban

david@davidorban.comwww.davidorban.com

Thanks to:

Joichi Ito

Stefano Lazzari

Tommaso Correale

Gianni Degli Antoni

Wikipedia

Flickr

Google

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