adding value to cultural heritage - olaf janssen lecturing for the course "digital access to...

Leiden University, 3-3-2011

Olaf Janssen, National Library of the Netherlands

Adding Value to Cultural Heritage

Digital services

in the National Library of

the Netherlands

(KB)

Bit of history…

In the early days....

http://mymoviewallpapers.com/wallpapers2/toy-story-3-wallpaper-1280-11.jpg

1980

Start of library

automation

http://monoconpantalones.files.wordpress.com/2010/06/ibm_pc_5150.jpg

Some years later…..

http://thundafunda.com/393/images/wallpapers/dawn-dinosaurs-ice-age-3-pictures/ice-age-3-movie-wallpaper--dawn-of-the-dinosaurs-pictures-__6_.jpg

1993

Gopher

And then, all of a sudden...

Koninklijke Bibliotheek

KB webdienst:1993 - 1998: Gopher

http://images1.fanpop.com/images/photos/2100000/Fred-and-Barney-the-flintstones-2184857-1024-768.jpg

1994-98

Website

1994-98

Website

New!!Hyperlinks!!

Time flew by…..

http://www.myfreewallpapers.net/movies/wallpapers/thunderbird-2.jpg

2002-2004

Nowadays…..

http://www.browse-tools.com/wp-content/uploads/2010/06/Spiderman-wallpaper-4.jpg

2009 - ?

KB has many more

web services….

Historical newspapers

kranten.kb.nl

Illuminated Manuscripts

kb.nl/manuscripts

KB Online

Portfolio

NL & Flemmisch magazines

Book covers

Memory of the Netherlands Book history

Dutch History

ProceedingsParliament(full text)

Newspapers(full text)

ANP radionews-

Bulletins(full text)

KB websiteIlluminated manuscripts

Recent publications

ANP radionieuws-

berichten(full text)

KB website

http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg

ANP radionieuws-

berichten(full text)

KB website

Very diverse

but…

scattered

http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg

Meanwhile …

outside

the KB ……..

http://www.palet-papier.nl/stopwatch%20groot.jpg

http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg

KB is BIG in

the (inter)nationallibrary scene

http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg

Yet very small on the web

http://animalabusersspotlight.yolasite.com/resources/Great%20Dane%20and%20Chihuahua%20small.jpg

KB is BIG in

the (inter)nationallibrary scene

http://googleblog.blogspot.com/2009/10/announcing-google-maps-navigation-for.html

Cause

http://www.fd.nl/artikel/13505501/koers-tomtom-fors-onderuit-google

Effect

Google enters new markets

Google Maps

Google Search

Google Android

Google Chrome

Google Docs

Youtube

Blogger

Adwords/Adsense

Google Analytics

Google Books

Google Scholar

Google Editions

Google enters new marketsKB markets! …..

Time to resume….

ANP radionieuws-

berichten(full text)

KB website

http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg

ANP radionieuws-

berichten(full text)

KB website

Servicesportfolio KB

scattered

http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg

+

http://www.websonic.nl/googledoodles/images/doodle_sesamstraat_cookie_monster_big.jpg

=

? ? ? ?

http://images.fanpop.com/images/image_uploads/Panic--at-the-Disco-panic-21-at-the-disco-65668_1024_768.jpg

http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg

What should KB

do ?

http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg

Answer in

easy steps

6

Do not panic…

1

http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/43.jpg

… stay cool …

2

http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/23.jpg

Understand your customers

& their needs

3

Find your friends and..

4

http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/

http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/

Find your friends and..psst

4

http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/

Find your friends and..psst

4

……….

4

http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/

Col-laborate!!

4

http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/

http://www.highdefdiscnews.com/reviews/the_godfather/image1full.jpg/

Col-laborate!!

4

… from your own

strengths…

5

http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg

Offer value-adding services to

your customers

6

http://saidalice.com/art/audience.jpg

http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg

Answer in words

3

http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg

Answer in words

2

http://weblog.samsalek.net/wp-content/uploads/2010/03/poster2.jpg

Answer in

man

1

??

Never ever panics!

Ad 1

Always stays cool!

Ad 2

Never ever panics!

Ad 1

Who are the customers

of KB?

Ad 3

Don’t make assumptions!

Don’t make assumptions!

User groups of KB

identified

General audienceIncidental visitor

ScientificStudy & profession

General audienceIncidental visitor

Culturally & scientifically

interestedScientific

Study & professionGeneral audienceIncidental visitor

And what do they want??

Ad 3

General audienceIncidental visitor

ScientificStudy & profession

Culturally & scientifically

interested

Each group has its specific needs,

but…

What do they all want?

• Fewer seperate (KB) sites

• Connections to content in other libraries

• Use content in personal & established workflows & environments

So from …

ANP radionieuws-

berichten(full text)

KB website

http://fotocompetitie.upc.nl/original/449463/door_de_bomen_het_bos_niet_meer_zien/bos_bomen_natuur_zon_mooi_landschap.jpg

to….

http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg

http://www.saitz.com/wp-content/uploads/2008/11/img_0223.jpg

KB

Special libraries

KB

KBUniv.Libr1

Univ.Libr 2

Public libraries

KB collaborates

with a.o.

Ad 4

Strengths ofKB

Ad 5

http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg

http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/15.jpg

Strengths ofKB

Ad 5

1. Expertise in digitisation

2. Producer of content (full-texts)- Digit. of books, newspapers, magazines- Completeness & quality

3. Open data–infrastructure- Standardised content- Open protocols (OAI, SRU, MPEG21, ALTO..)

4. Collaboration & networking- With other libraries- With other heritage institutions

(museums, archives, AV-institutions)

Adding value for customers

Ad 6

http://saidalice.com/art/audience.jpg

DEN / Kennisland /

OCW

2009

BMICE

“Value is added when

heritage institutionsmove increasingly outside

their trusted domains”

BMICE 2009

On value

(1)

Value1

http://blogs.euobserver.com/mujagic/files/2010/02/euro-coins-and-banknotes.jpg

€ € € € €

Value2

http://img461.imageshack.us/img461/9278/masks1os0.jpg

Emotions Joy

Sadness

http://farm4.static.flickr.com/3185/2835805448_531436320f_o.jpg

Value3

Passion

http://cdn.buzznet.com/media/jj1/2010/07/sidibe-surprise/gabby-sidibe-laura-linney-big-c-surprise-01.jpg

Value4

Amazement

Value5

https://blog.so-net.ne.jp/_images/blog/_602/occultamerica/phrenologicalchart-7cfd6.jpg

Attention

Value6

Serendipity

Serendipity1

Serendipity1

Serendipity1

Serendipity2

Serendipity2

Inspired

TheBMICEmodel

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

4 rings for

content distribution

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

Analog in house

Exhibition, archive or deposit

Ring 1

http://www.lai2008.nl/blobs/LAi%202005/26-%20Kossman%20.jpg

Ring 1

Analog in house

“Value is added when

heritage institutionsmove increasingly outside

their trusted domains”

BMICE 2009

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

Adding value

+

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

Ring 2

Digital in house

PC or terminal in the institution

http://http://www.bentonvillear.com/images/Library/computer_access.jpg

Ring 2

Digitalin house

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

+

Adding value

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

Ring 3

Online- Web 1.0 - on website of institution - without explicit rights for (re)use

NL & Vlaamse tijdschriftenRing 3

Online

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

+

Adding value

On value

(2)

Value7

Beloning to a group Being part of a (social) network

Metcalfe’s law : V~ n2

Association with a brand

belonging to a group/network

Value8

http://edwinfotografeert.files.wordpress.com/2010/01/apple-2007x.jpg

Value9

Delivering content via

established networks

incl.brand-association

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

Value9

Nationaal Archief

channel on Flickr

Koninklijke Bibliotheek

channelon Twitter

Beeld & Geluid

on Youtube

Rijksmuseum

on Facebook

Van Gogh Museum

on Wikipedia

Value10

Enabling others to • use & reuse (bv. Flickr)

• give context to (bv. Wikipedia)

• annotate & tag (bv. Facebook)

content

http://locksmith-wichita.com/images/wichita%20kansas%20locksmith%20service%20lock%20picture%202%20key%20hand%20over.jpg

Value11

descreasing

copyright limitations

on content

http://www.idiotbanter.com/wp-content/uploads/2008/07/CreativeCommons1024x768.jpg

Value12

Delivering content via

mobile platforms

Value13

Delivering content via

“all screens strategy”

“Value is added when

heritage institutionsmove increasingly outside

their trusted domains”

BMICE 2009

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

+

Adding value

Bron: Business Model Innovatie Cultureel Erfgoed – DEN / Kennisland / OCW, 2009

Online in network

- Web 2.0+3.0

- distribution via range of platforms, networks, groups & brands (“channels”)

- Granting right for (re)use to others(the public & other CH-institutions)

Ring 4

“Make yourself a natural , seamless part of the information world of your clients”

http://cafe-the-flow.webs.com/flow%20elegant.jpg

Questions

?

http://www.empireonline.com/images/features/picture-perfect-iconic-movie-stills//stills/36.jpg

olaf.janssen@kb.nl

@ookgezellig