addressing the multi-small cell challenge

Marc MerliniBusiness Development DirectorJCDecaux Link

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Chicago,USA

JCDecaux is the global leader in out of home communication with an inventory over 1.2 million assets worldwide

A unique position

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JCDecaux has a worldwide daily audience over

400 millions people

The group is present in 75 Countries

JCDecaux has a presence in 4435 major cities

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CONNECTIVITY

Amsterdam,Netherlands

Frist Large Scale project with Vodafone in 2014

200 4G Small Cells deployed on bus shelters in Amsterdam forVodafone leading to a global contract to rollout in all geographiescovered by Vodafone

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Amsterdam,Netherlands 4

Key learnings

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Ability to deploy 200 sites in 12 monthswhile it would have taken 24 months tobuild 1 roof top macro site

« Intheend,likewaterweallneedconnectivity »

Ger Baron Chief Technology Officer, City of Amsterdam

Vendors Small Cells were not adapted for an aesthetic and multi-operators integration

Improved capacity leads to increaseddata usage mainly driven by video

EMF exposure limited to 2 V/m

Accepted by the citizens

SanFrancisco,USA 5

High performance sites with Verizon in 2015

Verizon Wireless and JCDecaux, national contracts opens the way forlarger rollouts on Street furniture in the US

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Key learnings

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Higher performance require a multi SmallCell approach leading to an even morecomplex integration

Fibre is the key for delivering high capacity

« Outstandingnetworkperformance »

Jake Hamilton Director - Engineering, Verizon Wireless

JCDecaux has gained an expertise in developing hosting solutions supported by major Small Cell players for the benefit of operators and cities

Developing innovative solutions able to host more than Small Cells

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JCDecaux is already having discussions in all geographies and launching projects in all continents.

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A recognised partner for small cells rollout

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JCDecaux goes beyond providing hosting solutions for Small Cells but wants to provide a cost effective and solution for MNOs while providing an attracting model for cities

Contributing to build a sustainable model

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CONTRIBUTE TO REGUALTION

MUTUALIZE TO ADDRESS TCO

INDUSTRIALIZE TO OPTIMIZE

KEEP INOVATING FOR CITIES

Affordable Acceptable

JCDecaux and Cellnex have sealed a commercial alliance to speed up the roll-out of "small cells" and DAS in Spain and Italy

Going further to address the Small Cells TCO

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NeutralNetworkInterconnection

MNOCellnex*or2

JCDecaux1

Marc MerliniBusiness Development DirectorJCDecaux Link

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