adjoin africa publisher audience marketplace

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Private Audience Marketplace

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What is AdJoin?

AdJoin is a dedicated African Private Audience Marketplace backed by global online advertising firm Rubicon Project, market-leading Data Management Platform Krux, local media buying house MaxAxion and Kagiso Media.

AdJoin provides one single programmatic solution allowing advertisers access to unique audiences across an extended network of digital publications.

AdJoin helps you increase your advertising revenue by repackaging your inventory into marketable audience segments.

3The Programmatic Evolution

Direct Sold / Guaranteed /

Reserved

Indirect / Programmatic /

UnreservedProgrammatic Premium

Ad networks aggregated inventory and sold it to advertisers. Helped publishers by selling inventory they could not sell themselves

Ads sold via direct transactions between advertisers / agencies and publishers

Real-time marketplaces with large pools of liquid inventory not sold directly. SSP’s have more controls for publishers to optimize yield

Exclusive advertiser-to-publisher inventory relationships for programmatic purchasing within brand-safe environments

4Prioritization in the ad serverTypical Publisher

Premium Direct

Open Programmatic

Private Marketplaces

➢Prioritized Remnant➢Repackaged Media

➢Undifferentiated media➢Demand - Supply imbalance

➢Sponsorship➢Custom Executions➢Rate Card

➢High CPM & yield➢Direct Demand➢Guaranteed Delivery

➢Audience Targeting (AdJoin)

➢Ad Networks➢Open Exchanges➢Back-fill

5AdJoin Advertiser Value Proposition

Reach audiences across AdJoin’s private audience marketplace

ReachConnecting marketers to more

relevant content

ConnectTarget highly segmented

audiences

Target

Leverage first and 3rd party data

Data ReturnBetter campaign ROI

6AdJoin Publisher Value Proposition

AdJoin protects your premium sales offerings with the help of URL masking.

Most publishers have a premium direct sales strategy typically selling inventory internally at top end rates. More often than not this accounts for a small percentage of revenue and doesn’t fill much available traffic.Inventory not sold directly is then filled via a back-fill solution often yielding low eCPMs. This accounts for the vast majority of advertising revenue.

AdJoin positions itself as a 2nd tier monetization solution. Using market leading data technology, we repackage your unsold inventory into unique audience segments, increasing the value of your traffic..

Advertisers are happy to pay a higher CPM knowing they reach their desired audiences.Users are happier because they see ads that offer relevance and context.

AdJoin offers a variety of solutions to optimize & increase revenue.We support Standard Display, Video, Rich Media & Native ad formats.

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Difference in Product Offerings

Publisher Direct Product Offerings AdJoin Audience Product OfferingsPage TakeoversCustom packagesCombination of print, radio, tv, digitalContent MarketingSocial MediaSponsored ArticlesDirect dealsGuaranteed inventoryGuaranteed placements

Audience Segments via Re-packaged unsold inventory in form of display ads(Standard Display, Mobile, Tablet, Desktop, Rich Media, Video, Native Display & Video)

AdJoin is the perfect compliment & extension to your existing product offerings.Advertisers are not able to target your properties directly, but rather the audiences

that sit across all the sites & apps within the AdJoin Marketplace.

Now you can focus your internal sales efforts on custom executions, and let AdJoin increase your revenue & automate the distribution of display advertising.

8How it works➢ AdJoin’s Private Audience Marketplace is integrated into Rubicon Project’s SSP (leading programmatic

advertising technology)

➢ AdJoin in partnership with Krux DMP (Data Management Platform) builds out audience segments by collecting audience data from publishers within AdJoin’s Audience Marketplace.

➢ AdJoin’s Private Audience Marketplace fills the demand at scale by allowing strategic sales partners to sell the audience segments within AdJoin at a fixed rate.

➢ AdJoin provides ad monetization and optimization strategies including but not limited to:

• Ad placements

• Supported ad formats – rich media, video, native, standard display

• Yield management

• Back-fill ad solutions

• Quality control of advertising within AdJoin’s Marketplace.

➢ URLs are masked to protect publishers’ premium sales offerings

9How it’s Done

3rd party data extrapolation

10Example Audience Segments

Women 25-35, Social Butterflies, High income earners.

Segments are combined for more granular targeting:

Men 18-25, Sports Enthusiast, known Gadget Lovers.

11Rubicon Project & Krux Publishing Partners

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Thank YouAmanda LouwHead of Publisher Relationsamanda@adjoin.media

AdJoin.Media