adobe omniture: real-time marketing optimization

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November 3| Christopher Duskin

Real-Time Marketing Optimization with the Adobe Online Marketing Suite

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The competition for consumers’ attention is becoming increasingly fierce

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While consumers’ attention spans are becoming increasingly…short

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97% of visitors to your site

will not convert

Consider that:

You can’t afford NOT to optimize your

online experiences

And, you probably have less than 10 seconds to convince

those that do

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Conversion and Acquisition Strategies Are Not Aligned

$92 Conversion Funnel

Drive Acquisition Invest to acquire more customers to site and push through funnel

Increase Conversion Invest to make easier for

existing visitors to become customers

Conversion Funnel

$$$ NUMERATOR DENOMINATOR

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Online Business Optimization Evolution from A Channel to Business Strategy

Measure Optimize

Extend

Innovate

Automate

Execute

Measure

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Rule: enhance the customer experience

Proven Methods:

Relevance

Efficiency

- +

- +

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Consumers & Multichannel experiences

8

See TV ad for product

Search online for product

Research product online Visit store

for help

Buy product online

Visit store to see & experience product

Buy accessories in store

Research accessories for product

Receive promo for product

Receive mobile ad for product

Join Facebook community for product

Receive product updates

View video for newer product

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Solutions

Adobe Online Marketing Suite

10

Platform

Optimization

Publishing E-Commerce Lead Gen Online Business Models

Enterprise Data •  CRM •  Call Center •  POS •  Kiosks •  BI

Awareness Acquisition Conversion Retention

Analytics

Online Data

•  Display •  Search •  Social

Media •  Mobile •  Video

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  Paid search   Landing page optimization   On Site Search   On Site Survey   Email remarketing   Display ad targeting   Dynamic creative &

Adobe CS5 creative integration   Facebook integration   Automated product and content

recommendations

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For Instance – Landing Page Optimization

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For Instance – Email Remarketing

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Total Optimisation Series

26

www.totaloptimisation.com

3 Nov - London 4 Nov – Stockholm 9 Nov – Copenhagen 11 Nov – Madrid 16 Nov – Munich 17 Nov – Frankfurt 18 Nov – Milan 23 Nov – Hamburg 24 Nov - Paris

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© 2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Adobe, Powered by Omniture

Adobe - Create and deliver rich internet experiences, content and applications

Powered by Omniture - Measure and optimize the value of online experiences

With Adobe powered by Omniture, customers can measure and optimize any online experience across any platform and any device

Analyze Engage User Deliver Create

Optimize

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The right data + the right experience

29

ITERATE