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REA GROUP LIMITED INVESTOR & ANALYST PRESENTATION For the year ended 30 June 2014 8 August 2014 Peter Tonagh - Interim Chief Executive Officer Paul Burrows - Group Financial Controller For personal use only

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Page 1: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

REA GROUP LIMITED INVESTOR & ANALYST PRESENTATION

For the year ended 30 June 2014

8 August 2014

Peter Tonagh - Interim Chief Executive Officer

Paul Burrows - Group Financial Controller

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Page 2: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Delivering on our purpose

2

• Empowering agents and advertisers by providing access to the largest audience of property seekers and movers

• Empowering consumers by providing digital tools and information related to buying, selling, renting, leasing and monitoring the market

• Empowering employees by providing an environment that supports learning, growth and innovation

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Page 3: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Group performance overview

(1) Information additional to IFRS measures contained in this presentation is derived from the Annual Financial Statements for the year ended 30 June 2014. FY 2013 segment EBITDA has been re-mapped to be inclusive of the FX impacts on revenue / operational expenses and is consistent with FY 2014. EBITDA is reconciled to profit in slide 13.

3

• Revenue growth of 30%

• EBITDA growth of 37% has resulted in further margin growth

• Increased shareholder return through significant EPS and DPS growth

• Cash invested into expansion opportunities

AU$ million FY 2014 FY 2013 Growth

Revenue 437.5 336.5 30%

EBITDA (1) 225.1 163.9 37%

EBITDA margin 51% 49% 6%

EBIT 203.9 145.3 40%

EBIT margin 47% 43% 8%

NPAT 149.9 109.7 37%

NPAT before minority interest 149.7 109.7 36%

Cash balance 253.8 257.3 (1%)

Earnings per share (EPS) cents 113.7c 83.3c 36%

Dividend per share (DPS) cents 57.0c 41.5c 37%

194.3

238.4

277.6

336.5

437.5

FY 2010

FY 2011

FY 2012

FY 2013

FY 2014

Revenue ($m)

78.0

103.2

126.0

163.9

225.1

EBITDA ($m)

39.1

53.1

66.2

83.3

113.7

EPS (cents)

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Page 4: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Appointment of new executives • Tracey Fellows appointed Chief Executive Officer,

commencing in August 2014 • Owen Wilson appointed Chief Financial Officer,

commencing in September 2014

Bolt on acquisitions • 1Form.com – leading Australian tenancy application service

which connects consumers with property-related services • Attico.it – industry-leading agent CRM software to broaden

product offering in Italy

Next stage of global expansion • myfun.com – new REA Group site for Chinese property

buyers • iProperty Group – online property business operating in

South East Asia. REA Group purchased 17.22% of shares in July 2014

Corporate development

4

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Page 5: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Group growth continues

5

194.3

238.4

277.6

336.5

437.5

78.0 103.2

126.0

163.9

225.1

0%

10%

20%

30%

40%

50%

0

100

200

300

400

500

FY 2010 FY 2011 FY 2012 FY 2013 FY 2014

Group revenue, EBITDA and margin growth

Revenue ($m)

EBITDA ($m)

% EBITDA margin

Australia, 89%

Italy, 7%

Luxembourg & France, 3%

Hong Kong, 1%

Australia, 90%

Italy, 6%

Luxembourg & France, 3%

Hong Kong, 1%

% Group revenue by country

FY 2013 Total revenue:

$336.5m

FY 2014 Total revenue:

$437.5m

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Page 6: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Substantial growth across all Australian lines of business

6

• 69% growth in listing depth products driven by increased penetration across the product range

• Reduction in subscription revenue due to new product offerings to reduce agent fixed costs

• Expansion of non-developer media products

Revenue growth by advertising category

Category ($m) FY 2014 FY 2013 Growth

Listing depth revenue 220.4 130.5 69%

Subscription revenue 104.4 115.0 (9%)

Media display 65.5 52.9 24%

Other 1.9 2.5 (24%)

Total 392.2 300.9 30%

190.3

29.1

81.5

300.9

252.9

37.4

101.9

392.2

0

50

100

150

200

250

300

350

400

450

Residential Commercial Media & Developer Total

Australian revenue by line of business ($m)

FY 2013 FY 2014

+33%

+29%

+25%

+30%

252.9 64%

37.4 10%

101.9 26%

Australian revenue by line of business (%)

Residential

Commercial

Media & Developer

FY 2014 Aus revenue:

$392.2m

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Page 7: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Australian key metrics

(1) REA Internal Statistics for realestate.com.au and realcommercial.com.au combined at 30 June. (2) Refer to slide 8 for breakdown by device and data source. (3) FY 2013 segment EBITDA has been re-mapped to be inclusive of the FX impacts on revenue / operational expenses and is consistent with FY 2014. (4) Source: RP Data. 7

• ARPA growth driven by increased listing depth penetration (ARPA

represents the sum of agency and vendor paid advertising)

• Increased paying agents in improved market conditions

• Increased average monthly visits across all platforms

• Listing depth products coupled with media display success

contributed to EBITDA growth

• Small reduction in listings as days on market reduced (4)

Australian key metrics

Metric FY 2014 FY 2013 Growth

Average monthly ARPA ($) 2,587 1,989 30%

Total listings at June (1) 696,013 733,904 (5%)

Average monthly visits ('000) (2) 40,786 32,696 25%

Paying agents (1) 9,452 9,114 4%

EBITDA ($m) (3) 232.4 164.7 41%

1,989

2,587

-

1,000

2,000

3,000

FY 2013 FY 2014

Average monthly ARPA ($)

32,696

40,786

-

15,000

30,000

45,000

FY 2013 FY 2014

Average monthly visits ('000)

164.7

232.4

-

50.0

100.0

150.0

200.0

250.0

FY 2013 FY 2014

EBITDA ($m)

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Page 8: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Australian visits by platform

8

(1) Nielsen Online Market Intelligence Home and Fashion Suite Total Traffic for Audited sites average monthly visits for the year ended 30 June for main sites for realestate.com.au, realcommercial.com.au and property.com.au combined (including international traffic to sites). (2) FY 2014 data: Nielsen Online Market Intelligence Domestic Report Suite (July 2013 to December 2013) and Home and Fashion Suite (January 2014 to June 2014) Total Traffic for Audited sites average monthly visits for the year ended 30 June 2014 for mobile sites for realestate.com.au and realcommercial.com.au (domestic traffic to mobile sites only). FY 2013 data: Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June 2013 for mobile sites for realestate.com.au and realcommercial.com.au (including international traffic to mobile sites). Data source changed to Nielsen Online Market Intelligence in FY 2014 for consistency with internal reporting upon information being made available. If FY 2013 data was obtained from the same source as the FY 2014 data, the average number of visits for the year ended 30 June 2013 would have been 4,222,000. (3) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for residential and commercial apps visits (including international traffic to apps).

• App visits grew 43%

• Mobile site visits grew 54%

• Listing depth product hierarchy proving to be effective across all platforms

• Increased engagement by consumers has driven growth across all platforms

• Awarded Best Audience Migration to Mobile Technology at the 2013 Australian Mobile Awards

• Awarded AIMIA Award for the realestate.com.au iPad app

Australian average monthly visits

Australia - average monthly visits

Platform ('000) FY 2014 FY 2013 Growth

Main sites (1) 23,013 20,608 12%

Mobile sites (2) 7,249 4,720 54%

Sub total 30,262 25,328 19%

Apps (3) 10,524 7,368 43%

Total 40,786 32,696 25%

23.0 56%

10.5 26%

7.2 18%

Main sites

Apps

Mobile sites

20.6 63%

7.4 23%

4.7 14%

FY 2013: 32.7m

FY 2014: 40.8m

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Page 9: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

9

Comparisons of visits to competitors

Illustration based on percentage of total website visits data for Nielsen Online Market Intelligence Home and Fashion Suite Total Traffic for Audited sites average monthly visits for the year ended 30 June 2014 for the main and mobile sites of realestate.com.au, realcommercial.com.au and property.com.au combined, compared to domain.com.au and commercialrealestate.com.au combined and allhomes.com.au (mobile site visits for July to December are from the Domestic Report Suite) (allhomes.com.au does not have a separate mobile site).

realestate.com.au 30.3m average monthly visits

to realestate.com.au & affiliated Australian main and mobile sites

nearest competitor 9.7m average monthly visits

to main and mobile sites

next competitor

1.6m average monthly visits

Comparison of app visits with competitors are not available and for that reason are not included in these statistics.

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Page 10: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

nearest competitor

outperforming the competition

lead extended year on year

30.3 MILLION VISITS Average monthly visits to Australian main and mobile sites

9.7m 3.1x 9%

82% Our share of combined minutes spent on real estate portals operated by us and our nearest competitor 18% 4.7x 17%

234,681 Average monthly time on site (000's minutes) for Australian main and mobile sites

49,994 (000's minutes)

4.7x 17%

People spent 7.8 MINUTES on the site

Average time per session

5.1 minutes

1.5x 12%

69% of our monthly audience do not visit our nearest competitor

Australia’s lead extends across all metrics

10

(1) Nielsen Online Market Intelligence Home and Fashion Suite Total Traffic for Audited sites average monthly visits for the year ended 30 June 2014 for the main and mobile sites of realestate.com.au, realcommercial.com.au and property.com.au combined, compared to domain.com.au and commercialrealestate.com.au (mobile site visits for July to December are from the Domestic Report Suite) . (2) Nielsen Online Market Intelligence Home and Fashion Suite Total Traffic for Audited sites total time on site for the year ended 30 June 2014 for the main and mobile sites of realestate.com.au, realcommercial.com.au and property.com.au combined, compared to domain.com.au and commercialrealestate.com.au (mobile site time for July to December are from the Domestic Report Suite). (3) Total time on site from note 2 above, divided by average monthly visits from note 1 above. (4) Nielsen Online Ratings, June 2014. (5) Utilising current year methodology and applying to prior year results, this result is the growth in “out performing the competition” year on year.

(1) (1)

(2)

(2)

(2) (2)

(3)

(4)

(3)

(5)

Comparison of app visits with competitors are not available and for that reason are not included in these statistics.

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Page 11: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Italy

11

• casa.it is Italy’s leading property site

• Average unique audience 1.3 times greater than nearest

competitor

• Total revenue growth of 4% achieved in a challenging

market

• Media display reduction resulting from economic

conditions and limited developer activity

• EBITDA reduction resulting from investment in depth

product developments and strict enforcement of bad

debts policy

• Average monthly visits grew 15%

(1) Re-allocation of FY13 revenue to ensure consistency across lines of business. (2) FY 2013 segment EBITDA has been re-mapped to be inclusive of the FX impacts on revenue / operational expenses and is consistent with FY 2014. (3) REA Internal Statistics for casa.it at 30 June. (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic to site). (5) Audiweb average monthly unique audience utilising the most recent available data (July 2013 to April 2014, excludes November 2013 due to data issue).

Revenue by advertising category

Categories (€'m) FY 2014 FY 2013 Growth

Subscription revenue (1) 17.3 16.4 5%

Listing depth revenue (1) 1.4 0.5 169%

Media, Developer & other (1) 1.9 2.8 (31%)

Total revenue 20.6 19.7 4%

EBITDA (2) 0.0 1.3 (97%)

Key metrics

Metric FY 2014 FY 2013 Growth

Average monthly ARPA (€) 136 126 8%

Listings ('000) (3) 645 626 3%

Average monthly visits ('000) (4) 8,976 7,773 15%

Paying agents (3) 10,996 10,316 7%

2,040

2,603

-

1,000

2,000

3,000

nearestcompetitor

casa.it

Average monthly unique audience ('000)

1.3x

(5)

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Page 12: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Luxembourg, France & Asia

• atHome.lu is Luxembourg’s leading property site

• ImmoRegion.fr expansion in northern regions of France

• Revenue growth of 23% driven by success of listing depth products

• Average monthly visits grew 11%

• Revenue growth of 12% in subdued market due to government cooling

measures

• Average monthly visits inclusive of myfun.com from January

• Visits grew 47% as a result of marketing investment and launch of

myfun.com

• EBITDA impacted by FX on capital management loan, significant investment

in myfun.com and marketing

• Partnership with China’s largest property portal SouFun (now fang.com)

extending our customers’ reach

(1) FY 2013 segment EBITDA has been re-mapped to be inclusive of the FX impacts on revenue / operational expenses and is consistent with FY 2014. (2) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for athome.lu, athome.de, atoffice.lu and immoregion.fr combined (main and mobile site visits, includes international traffic to site). (3) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for squarefoot.com.hk and myfun.com (myfun.com from January 2014) (main site visits only, includes international traffic to site). * Result not meaningful 12

Luxembourg & France Hong Kong & China

Metrics FY 2014 FY 2013 Growth Metrics FY 2014 FY 2013 Growth

Total revenue (€m) 8.4 6.9 23% Total revenue (HK$ m) 18.1 16.2 12%

EBITDA (€m) (1) 3.5 2.7 29% EBITDA (HK$ m) (1) (8.3) (0.2) *

Average Monthly ARPA (€) 601 505 19% Average Monthly ARPA (HK$) 7,340 7,080 4%

Average Monthly Visits (000's) (2) 885 798 11% Average Monthly Visits (000's) (3) 508 345 47%

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Page 13: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Financial comparatives

13

(1) FY 2013 segment EBITDA has been re-mapped to be inclusive of the FX impacts on revenue / operational expenses and is consistent with FY 2014 (2) FY 2009 EBIT was impacted by $8.0m impairment charge resulting in significant FY 2010 growth

Group results FY 2010 FY 2011 FY 2012 FY 2013 FY 2014

$'000 Growth $'000 Growth $'000 Growth $'000 Growth $'000 Growth

Revenues from continuing operations 194,335 16% 238,401 23% 277,613 16% 336,460 21% 437,459 30%

Operating expenses (116,348) 10% (135,220) 16% (151,631) 12% (172,527) 14% (212,353) 23%

EBITDA (1) 77,987 25% 103,181 32% 125,982 22% 163,933 30% 225,106 37%

EBITDA Margin 40% 43% 45% 49% 51%

Depreciation and amortisation expense (7,088) (4%) (10,489) 48% (15,184) 45% (18,670) 23% (21,208) 14%

EBIT (2) 70,899 50% 92,692 31% 110,798 20% 145,263 31% 203,898 40%

EBIT Margin 36% 39% 40% 43% 47%

Net finance income 1,064 4,594 7,652 9,245 9,299

Earnings before tax 71,963 52% 97,286 35% 118,450 22% 154,508 30% 213,197 38%

Income tax expense (22,597) (29,781) (31,668) (44,762) (63,316)

Profit from continuing operations 49,366 72% 67,505 37% 86,782 29% 109,746 26% 149,881 37%

Earnings per share (cents) 39.1 53% 53.1 36% 66.2 25% 83.3 26% 113.7 36%

Dividend per share (cents) 16.0 60% 26.0 63% 33.0 27% 41.5 26% 57.0 37%

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Page 14: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Performance by country

14

(1) Weakening of AUD compared to EURO from comparative period has positively impacted revenue in Italy and GLR by $3.9m and $1.6m respectively (2) FY 2013 segment EBITDA has been re-mapped to be inclusive of the FX impacts on revenue / operational expenses and is consistent with FY 2014 (3) Corporate allocations increased from comparative period as result of increase in running costs and strategic group initiatives * Result not meaningful

Country results ($'000 AUD) FY 2014 FY 2013 Growth

Revenue Australia 392,238 300,933 30%

Italy (1) 30,377 24,821 22%

Luxembourg (1) 12,481 8,673 44%

Hong Kong 2,363 2,033 16%

Total 437,459 336,460 30%

EBITDA (2) Australia 232,351 164,730 41%

Italy 48 1,626 (97%)

Luxembourg 5,177 3,434 51%

Hong Kong (1,172) (27) *

Corporate (3) (11,298) (5,830) 94%

Total 225,106 163,933 37%

EBITDA Margin Australia 59% 55%

Italy 0% 7%

Luxembourg 41% 40%

Hong Kong (50%) (1%)

Total 51% 49%

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Page 15: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Product development

15

Agent Profiles – coming soon in FY 2015 • Empowers consumers by helping them select the right agent to sell their home –

67% of potential vendors say this is the most stressful part of selling their property

• Empowers agents to provide rich information to build their brand and win new listings

• Agent Profiles display an agent’s unique information on realestate.com.au including current listings for sale and for rent, the agent’s sales history, and video content giving an insight into their skills and personality

• Agent Profiles enhances our existing ‘Find an Agent’ agency profiles Neighbourhoods – launched November 2013 • Suburb profiles showcasing local areas and providing consumers with information

including average prices, supply and demand data and suburb demographics • Offers insights into the cultural identity of a suburb to enable more informed

decision-making

Invest – launched March 2014 • Provides extensive property market data • Features information and suburb comparisons of price growth and rental yield to

help potential investors with investment decisions

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Page 16: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Connections – coming in FY 2015 • Assists consumers to compare and connect to services such as finance,

electricity, telecommunications, and entertainment • Focus on automation of the process enabled by our 1Form acquisition, making

the property process simple, easy and stress free

Sold data products – launched June 2013 • Provides sold price data to inform consumers of market conditions • Helps stimulate the market by educating consumers and increasing their

confidence to transact • Visits to the sold section in June 2014 increased 119% compared to June 2013

Training and education • Delivery of a comprehensive education and training program for agents around

Australia • Includes CLICK events – a national education series for real estate agents that

attracts more than 1,500 delegates around the country, including regional areas.

Extended reach • Launched myfun.com site for Chinese property buyers in January 2014 • Continue to maximise our audience through new partnerships with SouFun

(now fang.com) in China and APN in Australia

Initiatives

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Page 17: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Awards & achievements

v

(1) Towers Watson 2013 independent employee engagement study (600+ companies surveyed). (2) Apple iTunes Store (IOS) & Google Play (Android) downloads as at 30 June 2014 for residential and commercial apps. (3) https://twitter.com/realestate_au as at 30 June 2014. 17

• 2014 AIMIA Award for Best of Tablet – Publisher for realestate.com.au iPad app

• 2013 Australian Mobile Awards - Best Audience Migration to Mobile Technology for realestate.com.au

• Employer Award in the 2013 Women in Media Awards

• Forbes Asia ‘Top 200 Best Under A Billion’. REA Group is one of only 11 Australian companies to make the list in 2013.

• 88% engagement: Australian employee engagement score puts REA in the top 5% of companies surveyed (1)

• 3.2m + IOS and Android app downloads (2)

• #propchat: 39,000 + Twitter followers (3)

• Legal Team of the Year (small) announced at the 2013 Australian Corporate Lawyers Association (ACLA) In-house Lawyer Awards.

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Page 18: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

OUR ORGANISATIONAL MODEL

Appendix: Key Australian products

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Page 19: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Residential product hierarchy

19 (1) REA Internal Data Warehouse. This is an average based on activity on realestate.com.au between 1 Sep - 30 Sep 2013. Our property sample includes suburbs

that only had Premiere Property, Highlight Property, Feature Property and Standard ads during the same time period

(1)

(1)

(1)

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Page 20: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Other residential products

20

eBrochure Exclusive showcase MyFun

Maximise exposure to overseas buyers Seize prime position in your suburb Boost interest in your property

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Page 21: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Agent focus

21

Lead generator

Brochure mock up tool

Coming in FY 2015 Be the ‘go to’ agent in your area

Own leads in your suburb

Agent Profiles

Create vendor brochures personalised for each listing presentation F

or p

erso

nal u

se o

nly

Page 22: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

Commercial & Developer products

22 (1) Omniture SiteCatalyst Average November 2012 - February 2013

Project profiles Elite Plus

Elite

Enhanced

Basic

(1)

(1)

(1)

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Page 23: REA GROUP LIMITED - ASX · (4) Adobe Omniture SiteCatalyst average monthly visits for the year ended 30 June for casa.it (main and mobile site visits, includes international traffic

OUR ORGANISATIONAL MODEL

Visit our investor site at

rea-group.com

Disclaimer: The material herein is a presentation of non-specific background information about the Company’s current activities. It is information given in summary form and does not purport to be complete. Investors or potential investors should seek their own independent advice. This material is not intended to be relied upon as advice to investors or potential investors and does not take into account the investment objectives, financial situation or needs of a particular investor. These should be considered when deciding if a particular investment is appropriate.

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