adobe summit 2015 - penguin random house - accelerating digital transformation

Accelerating Digital TransformationLessons in building a blended team yesterday to

deliver today

Location: Right here, Right now!

Date: 29th April 2015 

Session description:

The merger of Penguin and Random House resulted in an accelerated need for a joined-up digital presence and strategy. Ashley describes the pains and the pleasures of a blended project team navigating through an organisation in major transformation to deliver a new customer experience platform in record time.

Ashley HollowayPenguin Random House UKDirector, Business Partnerships & Strategy@sparehead

Miro WalkerCognifide

CEO@mirowalker

Powering digital transformation. London . Poznań . New York

Clerkenwell House, 67 Clerkenwell Road, London, United Kingdom +44 (0)20 3475 7200

• 250+ staff

• London, Poznań, New York

• Part of the WPP Alliance

An Experience Management Consultancy

Powering Digital Transformation

B E T T E R

Superior digital platforms for competitive advantage.

F I T T E R

Successful adoption, engagement and alignment.

Capability development.

F U R T H E R

Delivering benefits of digital at global scale: multi-brand, multi-territory, multi-agency.

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Conflicting Expectations

Public Profile

Complex Stakeholder Community

Previous failures Immovable Constraints

New Partners

New Technology

New Project Team

New Business

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Conflicting Expectations

Public Profile

Complex Stakeholder Community

Previous failures Immovable Constraints

New Partners

New Technology

New Project Team

New Business

We all better work well together

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3 things we’re glad wegot right in the end

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1 Culture2 Culture 3 Culture

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1 Behaviours

SUPPORTIVEHONESTOPENCHALLENGING

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1 BehavioursYou set the tone

The first problem nails it

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1 Behaviours

Your team raises it

Your team fixes it

Your team adapts to it

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2 Business

Certainty Fear Risk Cost control

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2 BusinessFixed price is not

Fixed relationship

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2 Business

Relationships free the team

Negotiations protect the business

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3 Foundation

the methodis

the method

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3 Foundation

One

rotten apple

makes all the others

sour

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1. Free the team to learn

2. Be ready for the inevitable changes

3. Get behind the process

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Thank you