adx seo

Organic SEO

Increasing our PageRank without Pay-Per-Click

Overview

• Basic SEO Terms• How to Improve ADX’s PageRank

– Inbound Links– Offsite Links– Keywords– Fresh Content

Heather Steele Summer 2008

SEO Terms

• SEO: Search Engine Optimization, the practice of using content, code, and external factors to increase a site’s visibility in search engines.

• Organic SEO: The practice of using non-paid methods to increase a site’s visibility.

• PageRank: Google’s scoring system for websites. PageRank is based largely on links (inbound and offsite), but is determined by a complex algorithm. (Score of 1-10)

• Inbound Links: Links from an outside site to adx.com.

• Offsite Links: Links from adx.com to an outside site.

• Keywords: Important words in the content and metadata of the site. Search engines index websites by keywords and we search for websites by using keywords.

*More terms in the SEO Survival GuideHeather Steele Summer 2008

Improving Our PageRank

• Inbound Links• Offsite Links• Keywords• Content

Heather Steele Summer 2008

Inbound Links

Heather Steele Summer 2008

• Obtaining quality inbound links is probably the fastest and most efficient way to increase our search engine rank.

• Media, .gov, and .edu are the strongest sources of inbound links.

• Most of our existing links are from 2003 or older.

Inbound Links

ADX vs Competitors

Heather Steele Summer 2008

ADX DirectEDI SPS Commerce

Inbound Links

102 321 960

Domains 65 128 329

Inbound Links

How to Improve• Press Releases• Ask for links

– Hubs– Suppliers

Heather Steele Summer 2008

Offsite Links

Heather Steele Summer 2008

• Search Engines consider offsite links to be nearly as important as inbound links.

• Offsite links establish credibility and help search engines determine a sites purpose

Offsite Links

ADX vs Competitors

• ADX: 1 offsite link

• Direct EDI: 1

• SPS Commerce: 5

Heather Steele Summer 2008

Offsite Links

• How to Improve– News Feeds– Hubs– Suppliers– Testimonials

Heather Steele Summer 2008

Keywords

• Words and phrases that relate to our site and company.

• Used by search engines to index our site, used by searchers to find our site.

Heather Steele Summer 2008

Keywords

• Decide what keywords work

• Use them in headings, links, and content

• Continue to analyze keywords

Heather Steele Summer 2008

Content

• The driving force of a website.

• The reason we have a website.

Heather Steele Summer 2008

Content

• How do we keep Content Fresh?– Company News (help from Press Releases)– Newsletter style blogging

Heather Steele Summer 2008

Organic SEOGet in Touchemail: Heather@steelewriter.comphone: 214-680-0654aim: SteeleADXTwitter: SteelengenLinkedIN: www.linkedin.com/in/heathersteele