aestheticorp michael lee shushuang (bubu) li lucas swanson keyi yang

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Aestheticorp

Michael LeeShushuang (Bubu) LiLucas SwansonKeyi Yang

Current Translink Site

Problems with the Current Site Too complex & cluttered Irrelevant information Disorganized (hard to find what you want) Slow/inefficient English only Lacks user profiles/customizability

Goal A quick, intuitive Translink system Allows the user to easily retrieve search

results without frustration Powerful features allowing advanced trip

planning Minimize number of page loads

Solutions Simplify layout Focus on common tasks Move irrelevant information off the main

page Offer site in multiple languages Allow users to create profiles

Advanced Features Reverse Schedules Intermediate Stops Save favourite stops, search results, etc. Customize layout

Our Redesigned SiteMain Page

Our Redesigned SiteNext Bus

Our Redesigned SiteBus Schedule

Our Redesigned SiteBus Schedule Step 2

Our Redesigned SiteBus Schedule Results

Our Redesigned SiteTrip Planner

Our Redesigned SiteTrip Planner Results

Evaluation Plan 4 Tasks:

1. Obtain a bus schedule

2. Obtain the same schedule in the opposite direction

3. Obtain a trip plan with an intermediate stop

4. Create a user account

Evaluation Plan Group 1

Tasks 1 to 3 with the current Translink website Tasks 1 to 3 with our redesigned website Task 4 with our redesigned website

Group 2 Tasks 1 to 3 with our redesigned website Task 4 with our redesigned website Tasks 1 to 3 with the current Translink website

Participants 10 participants Mostly male (8 male, 2 female) Mostly between 20 and 30 years old

One participant was over 45 years old

Education: from high school to university

Results - DifficultyTask 1

0

10

20

30

40

50

60

70

80

90

100

1 2 3 4 5

Difficulty(Very Easy to Very Difficult)

Frequency of Response (%)

Old

New

Task 2

0

10

20

30

40

50

60

70

80

90

100

1 2 3 4 5

Difficulty(Very Easy to Very Difficult)

Frequency of Response (%)

Old

New

Task 3

0

10

20

30

40

50

60

70

80

90

100

1 2 3 4 5

Difficulty(Very Easy to Very Difficult)

Frequency of Response (%)

Old

New

Task 4

0

10

20

30

40

50

60

70

80

90

100

1 2 3 4 5

Difficulty(Very Easy to Very Difficult)

Frequency of Response

New

Results - Mean DifficultyMean Difficulty by Task

0

1

2

3

4

5

1 2 3 4

Task

Difficulty

(Very Easy to Very Difficult)

Group 1 - Old

Group 1 - New

Group 2 - Old

Group 2 - New

Total - Old

Total - New

Results - SatisfactionTask 1

0

10

20

30

40

50

60

70

80

90

100

1 2 3 4 5

Satisfaction(Very Satisfied to Very Unsatisfied)

Frequency of Response (%)

Old

New

Task 2

0

10

20

30

40

50

60

70

80

90

100

1 2 3 4 5

Satisfaction(Very Satisfied to Very Unsatisfied)

Frequency of Response (%)

Old

New

Task 3

0

10

20

30

40

50

60

70

80

90

100

1 2 3 4 5

Satisfaction(Very Satisfied to Very

Frequency of Response (%)

Old

New

Task 4

0

10

20

30

40

50

60

70

80

90

100

1 2 3 4 5

Satisfaction(Very Satisfied to Very

Frequency of Response

New

Results - Mean SatisfactionMean Satisfaction by Task

0

1

2

3

4

5

1 2 3 4

Task

Satisfaction

(Very Satisfied to Very Unsatisfied)

Group 1 - Old

Group 1 - New

Group 2 - Old

Group 2 - New

Total - Old

Total - New

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