after the social media wall came down - a case study

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A presentation looking at what happens when you give 1200 people unrestricted access to social media and how the business starts to change. Also looks at the need to introduce greater innovation into organisations to account for customer expectation and technology change. Originally presented at #Lgcomms.

TRANSCRIPT

Life after the wall came down

Thinking and acting differently in the context of social

Paul TaylorInnovation Coach

@Bromford@paulbromford

#lgcomms

The walls are coming down between health, housing,social care, tech and education.

There's a new sectorbeing born.

#LocalGov

#UKhousing

#Care

#Support

#Health

A social investor helping people be the best they can be

The journey so far and the challenges of social business

You don’t learn to walk by following rules. You learn by doing, and falling over.

How Richard Branson inspired the Bromford approach to Social

If you wouldn’t say it out loud in the

café in front of your boss don’t post it

Social Media Guidelines @Bromford

The Connected Customer

Thinking of web as a visual magazine – created and curated by

customers

Too many organisations lack empathy and self-awareness. These

need to become core competencies @Joyce_Hostyn

The end of corporate tone of voice

People like People (who speak like people)

No Mission Statement. No Values. One DNA.

The

Power

of Hash

#begood

#bebrave

#bedifferent

#becommercial

Learning Becomes

Social

Social Media gives us the opportunity to connect with people who have a raft of knowledge to pass on - @AndyJatBromford

Digital business presents unprecedented opportunities

And unprecedented challenges

Only 17% of companies identify their social and

digital strategy as “mature” @BrianSolis

Digital as performance expectation:

You cannot be a Star performer at

@Bromford without active presence on

social media

#BYOD

Giving

choice on how

wherewhen

we work

#Comms and #ChannelShift: drivers of cultural and behavioural change

Organisations are destined to be forever playing catch up with the digital expectations of customers and

colleagues

AgilityOnly 34% believe their organisation has a well definedapproach to #innovation

Source: Accenture

Bromford Innovation Lab: Perfecting the art of messing up (75% of our work will

fail)

Social is no longer just about collaboration; it’s about unlocking the engines of collective knowledge, differentiated expertise and rapid learning across the whole organisation - @AndrewGrill

Thanks!Paul Taylor

Innovation Coach@Bromford

@paulbromford#lgcomms

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