agile marketing - ama digital marketing day dec 16
Post on 18-Jan-2017
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AGILEMARKETING
@BELINDAWALDOCK BELINDA@BEINGAGILE.CO.UK
WWW.BEINGAGILE.CO.UK
www.beingagile.co.uk belinda@beingagile.co.uk @belindawaldock
◦ MIX◦ APPROACH◦ TACTICS
www.beingagile.co.uk @belindawaldock ©
AGILE MARKETING
EMBRACING REALITY
www.beingagile.co.uk @belindawaldock ©
LIFECYCLES
www.beingagile.co.uk @belindawaldock ©
AGILE MARKETING MIX
% Scheduled % Automated % Responsive
www.beingagile.co.uk @belindawaldock ©
70%20%
10%
50%
30%
20%
AGILE MARKETING MIX
% Scheduled % Automated % Responsive
www.beingagile.co.uk @belindawaldock ©
DIGITAL CHANNELS MIX WEBSITE EMAIL SEO PR ADVERTISING (PPC) APPS/MOBILE SOCIAL MEDIA VIDEO/POD ARTICLES GAMES…
www.beingagile.co.uk @belindawaldock ©
AUTOMATION
RESPONSIVE - RELATIONSHIPS FOCUS ON CUSTOMER VALUE ATTRACT AND NURTURE RELATIONSHIPS 2 WAY ENGAGEMENT LISTENING AND AMPLIFYING MEASURE IMPACT
www.beingagile.co.uk @belindawaldock ©
AGILE APPROACH PARETO PRINCIPLE
80% VALUE 20% EFFORT
www.beingagile.co.uk @belindawaldock ©
www.beingagile.co.uk @belindawaldock ©
◦ EMAIL (ANNOUNCEMENTS/CALLS, MEDIA CONTENT, NEWS, SALES)
◦ SOCIAL MEDIA – TWITTER
◦ ARCHIVE – VIDEO / PHOTOS / ARTICLES
◦ SEO – ORGANIC – LINKS AND CONTENT
◦ NEWS/PR/MEDIA PARTNERS – RESPONSIVE◦ 2017 – WEBSITE, APP, COMMUNITY, EXPERIENCE… MERCHANDISE, BRANDING, CROSS MARKETING …
www.beingagile.co.uk @belindawaldock ©
TEST DRIVEN MARKETING
www.beingagile.co.uk @belindawaldock ©
www.beingagile.co.uk @belindawaldock ©
www.beingagile.co.uk @belindawaldock ©
www.beingagile.co.uk belinda@beingagile.co.uk @belindawaldock
www.beingagile.co.uk belinda@beingagile.co.uk @belindawaldock
REAL TIME MARKETING
www.beingagile.co.uk @belindawaldock ©
CUSTOMER LED MARKETING
www.beingagile.co.uk @belindawaldock ©
CONTENT MARKETING
www.beingagile.co.uk @belindawaldock ©
REALITY – WRITING ON THE WALL
www.beingagile.co.uk @belindawaldock ©
VISUALISE AS A TEAM
www.beingagile.co.uk @belindawaldock ©
www.beingagile.co.uk @belindawaldock ©
DOWNLOAD POSTER & PART 1 OF BOOK
WWW.BEINGAGILE.CO.UK
AGILEMARKETING
@BELINDAWALDOCK BELINDA@BEINGAGILE.CO.UK
WWW.BEINGAGILE.CO.UK
www.beingagile.co.uk belinda@beingagile.co.uk @belindawaldock
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