agile marketing lunch and learn 5/6/13

Who am I?

Valtech 8 years MA in Marketing My most recent project………. a mystery brand ;-)

Simple.

Opinionated.

5 Problems of Digital Marketing

Problem 1 - Predictability

traditional marketing

digital marketing

Problem 2 - Complexity

digital marketing

traditional marketing

Problem 3 – More Channels

digital marketing

traditional marketing

Problem 4 - Silos

web email mobile social

team team team team

platform platform platform platform

Problem 5 – Siloed Innovation

attribution / business case

Problem 5 - Processes

3 year marketing plan

Why Agile Marketing?

The need for a new

marketing paradigm

And then magic occurs…….

3 Simple Steps…….

Customer Responsive Platform:Agile content & multichannel campaign management, from The designer to the publisher, based on brand assets centralisation (digital Publishing)

Digital Analytics: Agile data-driven marketing initiatives, for more relevance to the consumer and more ROI for the marketer.

Organisation and Governance: AgileMarketing project management, responsiveness andperformance-driven, throughmore cross-functionalcollaboration and adaptionto feedback

Customer Responsive Platforms

Products

Digital Analytics

Big Data versus enough data

insight

Organisational and Governance

many moving parts : agile

project level: agile

organisation level: agile

What do you get

from being an agile Marketer

?

You need to speak to us about the 4th secret one

If you want to chat about this further please contact:

Jonathan Cookjonathan.cook@valtech.co.uk

Also – you can download document which explains our Agile Marketing philosophy here: http://bit.ly/12JKwDJ