agribusiness communication system of rice in traditional market in japan
Post on 23-Feb-2016
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AGRIBUSINESS COMMUNICATION
SYSTEM OF RICE IN TRADITIONAL MARKET
IN JAPANCREATED BY: GROUP 5
GroupAlfitaningsih 125040100111020Bayaki 125040100111039Bhekti Hari S. 125040101111112Noviyanti 125040101111199Athik Wahyu 125040101111216Noormalia D. 125040101111220
5
JA Cooperative
ConsumenRetailer
Middle-menWhosale Market
Whosalers
Farmers
STAKEHOLDERS IN KUMAMOTO TRADITIONAL MARKET, JAPAN
The Role Of Stakeholders In The Marketing Of Rice In Kumamoto Traditional Markets, Japan
maintain stable rice supply in the market
fulfilling the needs of rice in the market
armersF
Provider means of production
Distribution of rice
Reduce the level of damageto the product
Minimize the cost of post-harvest
processing
CooperativeJA
Storage
Distribution of rice
hosalerW
As a meeting place between wholesalers
and middle-men
hosale arketMW
Storage
Distribution of rice
Iddle-menM
Enable customers to get rice
Extend the range of the spread of rice
etailerR
Sustainability Communication System Performance In Traditional Markets of Rice In Japan
Local buyers and Assemblers
Farmer
Central Paddy Market
Commission Agent or Broker
Institutional System of Rice Marketing in Japan
A typical mainstream marketing in Japan(Kazuo, 1987)
ProduserWholesale
marketAgricultural co-ops, etc
Department storeGrocery store, etc
consumer
Professional distributor
Marketing system of agricultural products in Japan
The Sanchoku System
The Teikei System JCCU
JOAA
Marketing system of agricultural products in Japan
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