agriculture media edited

Agriculture Media

Advisor: Mr. Taing Theary

Team Members:Mr. Lay Ngeab HeangMs. Nanami WatabeMs. Srey Sorphea

Social Issues: Poverty in rural area

Causes:Lack of information:

Market Price Efficient farming skill information Loans Exchange rate Information about dealer and farmer’s products

EffectsPrice cheatingInefficient land useHigh cost of productionPoor in value chainLow income generation

SolutionsEnrich agriculture information in rural

area through:

Agriculture Media

Customer Segments: Farmers (free customers) Dealers Agriculture-related companies Microfinance Institutions

Value PropositionProducts:

Agriculture post (newspaper) Agriculture website Radio broadcasting

Information Agriculture Media is going to provide:Agriculture product market priceEfficient farming skill informationPotential dealer’s and farmer’ contactsLoan InformationExchange rate information Weather forecastingVoice from farmers and the marketQ & A serviceEntertainment Lucky draw

ChannelsNewspaper agenciesBookstoresAgriculture NGOsMicrofinance InstitutionsChief Authorities in communities

Customer RelationshipProvide newspapers to farmers for freeProvide Up-to-date informationProvide useful knowledgeAllow farmers and dealers to give feedbacks

and suggestionsQ & A from Radio

Revenue StreamsAdvertising feeSales from Newspapers

Key ResourcesFinancial resources: Loans from MFIs or

banks, Equity investment…Intellectual resources:Physical resources: Share officeHuman resource: NGO experienced GM,

Agriculture Specialist and finance, marketing, editing

Key ActivitiesProvide useful information to customers

through research and reportsConduct radio program to gain awareness of

farmers

Key PartnersMFIInvestor(Arun…)Radio stationNGOs

Cost structureSocial mission:

Free newspaper to famers Answering the question related to agriculture by

radio

More readers more advertisements

Changes:Farmers are linked to the market.Farmers change their attitude to be more

curious about market information.Farmers can earn more income.We can promote culture of reading.

Thank you!