aida venture lab oap
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AIDAAppropriate IT Development Academy
OAP SubmissionSocial Enterprise Sector
May 19, 2012
Team & Tools
Usha
Akshay
Jaime Jane
Wee
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Jeremy Kundan
Mathangi Sunitha
Neeraj Ram
Joshua
SivaSamridhi
Anuraag
Team Lead Task Leads
Shrihari
Tools
Google Groups(mailing list)
Google Docs(workspace)
Hangout(video conferencing)
Team Blog(research)
Mona SabetVP, Cadence
Mentor
Social Context
India’s economy is booming at an unprecedented rate
Yet economic and educational opportunities are concentrated in urban centers
Leaving behind rural and disadvantaged populations, particularly young women
Add to this, a growing employability skills gap*
Wee
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the gap between higher order functional, interpersonal and communications skills required by employers vs. skills of new graduates looking for employment
SolutionWee
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Coimbatore, Tamil Nadu, India
Appropriate IT Development Academy - a learning program that challenges today's youth to
become socially conscious leaders of tomorrow
- a social business that subsidizes free training for disadvantaged young women with fee-based training for
small and medium businesses
AIDA Business Model (v1)Wee
k 2
HypothesesCustomer Segments
Value Propositions
Disadvantaged girls
Empower young women in rural and semi-urban areas to become full participants in their societies and the global economy
Marginalized youth (age 18-28)
Create a higher skilled, better-rounded workforce that attains higher growth jobs and integrates fully into society
Small and medium-sized businesses
Close the work-related skill gaps of new graduates that impede growth and competitiveness
Colleges in small towns
Accelerate workforce placement, transition, and productivity of fresh graduates
Wee
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Revenue Generation Possibilities
Data Gathering
Employer Survey Website
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Research Blog
Interviews
• We’re talking to (some combination of):– Small and medium-sized businesses
• Surveys and face-to-face conversations
– Skill development associations – Rural colleges– Community-based organizations– Education and Social Enterprise Sector experts – Donors: impact Investors and funding agencies
testing three components of the canvas: customer segments, value propositions and market size
Wee
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Learning & Insights
• During our first two weeks, we’ve learned…– Market potential is huge, scalability is a challenge
• $6.4bn coaching class market, $1.5bn vocational training market (source: Indian Education Sector)
• Economic growth likely to create over 500 million jobs, 75% of which will be skill-based (source: Enhancing Employability in India)
– Don't have a strong value proposition for colleges in small towns • Move customer segment to the future, after AIDA has established
connections to employers.
– Value proposition for small and medium business is strong• However, primary focus of training should be on skills such as
leadership, self-motivation, and flexibility• AIDA was placing primary focus on communication
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Next Steps
• Next steps are…– Deeper dive into small and medium business
training market• What would the customer consider a "successful"
training?
– How do we fund a social enterprise startup and hire a top-class team?• No equity to offer; slower, measured growth
– Social enterprise sales and marketing• Will sponsored community-wide events suffice?
Wee
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