May 19th 2012

Project Overview OAP Report

2

What ?

3

Why ?

*(a) source: http://www.fastcompany.com/magazine/129/trade-goods.html *(b) source: http://altisgsvc.files.wordpress.com/2008/08/worldofgood_execsum.pdf *(c) source: http://www.quora.com/What-is-the-size-of-the-US-market-for-online-gift-purchases *(d) source: http://ezinearticles.com/?Global-Market-of-Handicrafts&id=2016656

4

To Whom?

At What Conditions ?

NO

Propension to buy quality handicrafts on internet

YES WITH DEFECT WARRANTY

YES

YES IF RETURNABLE

YES IF ORIGINAL

Propension to buy crafts as a gift for periodic occasions

NO

YES WITHIN BUDGET

< 30$

Gift spending for a close person during periodic occasions

50 – 100 $

100 - 200 $

30 – 50 $

> 200 $

USEFULNESS

Criteria for buying a present during periodic occasions

ORIGINALITY

FUN

BEAUTY

TREND

ETHICS

TECHNOLOGY

GLAMOUR

46.9% (7.5%)

34.8% (48.9%)

2.1% (0.8%)

14.4% (29.8%)

0% (0.7%)

1.3% (3%)

0% (0.7%)

0% (0.7%)

21,3%

2,8%

75,8%

14,2%

32,6%

9,2%

41,7%

16,2%

29,7%

17,2%

34,0%

2,8%

(in parenthesis, attributes assigned to crafts)

5 More than 95% would buy crafts for gifts and weddings, and 20-25% would even go beyond their budget if the piece is original.

The criteria for buying a craft as a present match very well also: 59.5% for periodic occasions and 43.4% for weddings 97.2% would also buy crafts for personal home decor, with 27.6% willing to pay a premium if the item is really original

Ethics (fair commerce) is not a main motivator for buying, but we asked to select only one main criteria

6

Who Else ?