Presentation prepared by the eTutoring Team

May 19, 2012 1

o Wali Mughni, Ph.DEntrepreneur and Project LeadLinkedin: http://pk.linkedin.com/in/walimughni

o Tahm HormozdyaranBusiness owner, Engineers, Tech & Training domains.Linkedin: http://www.linkedin.com/in/tahmoures

o Nancy PanEducationist and Investment Banking sector experience.Linkedin: http://www.linkedin.com/pub/nancy-pan/10/117/700

o Nadeem QureshiTechnologis, Software Development and Management.Linkedin: http://www.linkedin.com/in/nadeemrauf

o Bilal ZiaTechnologist, Software Development and Management Linkedin: http://pk.linkedin.com/pub/bilal-zia/25/2b8/408

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• Via a user-friendly web-portal, if some of the world’s best teachers offer sometime to teach those who cannot afford, a global wellbeing will accelerate through knowledge exchange . Even for those students who can afford, better choices and greater flexibility in acquiring desired knowledge will augment global knowledge base.

• Needs based pairing of teachers, students, subjects, grade/level, timings and cost of engagement for all eager-to-learn students and willing tutors in a global setting on one-to-one and one-to-many scenarios will help facilitate education, training, economy and welfare of the worldat large.

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Market Size Based on Internet Users and Ready to Pay Users

World Population 6,840,507,003 Ref World bank, 2011

Internet users 2,279,709,629 Internet users Worlds Stats' data March 2012

Willing to learn or teach 387,550,637 17% of above sample population*

Willing to pay to learn 11,626,519 3% of above*

Minimum payment per year $23,253,038 $2 Minimum to pay/month*

Making study more conservative $2,325,304 10% of above - conservative scale down

Annual Turnover Conservative $27,903,646 12 Yearly projection

Year 2 projection $30,694,010 10% Growth increase over first year revenue

o About 1/3rd of the World Population uses internet.

o About 0.05% of the internet users are like to be users of the portal

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o Students by and large indicated that they would be willing to learn online

o Best teachers will be in demand and are likely to get greater market share

o Both Tutors and Students anticipate beneficial returns from the portal

o Rating of Tutors by the Students was regarded as a positive feature

o Hesitation to switch to a new technology medium was observed in some

Tutors and few Students (statistically insignificant)

o Tutors as well as Students appreciated Matching/Pairing of local

Students/Tutors for conventional tutoring classes

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o Multiple sites offer tutoring lessons – all have limited tutors and students

o Few sites are targeted at niche market segments only

o No site on the web offers a global pooling, matching and pairing option

for Students and Tutors for all subjects and topics taught at varied timings and

geographically dispersed locations

o No site offers an LMS and collaborative tool along with all essential training

tools, including LMS (Learning and Management System) and a user friendly

collaborative tool for live lessons

o Integration of proprietary and open source were used by our team to test and

validate the system feasibility and operational capability

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o There is a definite identified Need for the envisaged portal

o The venture will benefit Students and Tutors alike

o The volumes are likely to be high as internet usage continues to grow

o Research portends financial viability

o The concept is unique and is not being used anywhere yet

o The project has the potential to be a disruptive technology that may

dramatically change the way people teach and learn.

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The Required Resources:

o Personnel

o Technology

o Testing

o Debugging

o Limited Marketing

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o Finances to develop an operational and functional portal from the existing

prototype. Specifically, the automated feature of matching/pairing the variables

from the database needs a competent team of IT professionals.

o An estimated time of dedicated 3-4 months of development and testing.

o This is recommended to be conducted in a controlled environment to monitor and

debug the system for operational hiccups. Another 3 months estimated for this.

o Estimated team members dedicated to the project: One Lead, three technical,

one marketing, one administration and multitasking.

o Estimated funds required for 6-7 months (local development)

$24K x 6.5 = $156K (all inclusive)

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o The major risk is that if someone emulates the same model and

launches it before we do… we are cooked.

o Since we have already developed a prototype and have already

tested it, it would be almost impossible for someone to develop it

from a scratch in a limited time of 6 months and launch it too.

o Secretly guarding the concept and codes during the initial

development and pre-marketing period is considered quintessential

to success.

o The rewards will be phenomenal for the entire team. Open to

discussions and negotiations on sharing equity. Confidentiality, NDA

and professional reliability is assured.

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o Near Term (up to 7 months): Funding and Human Resource.

Quality Human Resource will be acquired locally. Funding will be

required.

o Mid Term (up to 12 months): More funding contingent on results

achieved in the near term. Primary funding will be for expansion and

may need up to $20 million for mass scale launch so as to prevent

and preclude competition, ensuring barriers to entry.

o Long Term: Continued sustainability and continual improvement and

innovation while retaining Customer focus is important.

o The probability of success and scale of operation will attract

competition. Therefore, strategic measures to retain leading position

is paramount.

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