rapportly final oap

Lesson learnedFeedback, survey, lesson learned and market size

http://rapportly.launchrock.com/


2

For companies which are interested in having information regarding and specific potential partner,

Rapportly is a stunning service that offers valuable information about the financial and service performance of companies based on real fact of past experience

Competitors:

[1] Unlike existing vertical business networks or local business information directories (like Ardan and e-informa, local directories in Spain)

our product has a global approach for all sectors and geographies

[2] Unlike existing international business database like D&B International Data (Ardan and e-informa in Spain)

our product is based on real facts of past and recent experience.

Our initial idea

Canvas 1.0

Feedback from interviews: 1.0


Feedback from peer review 1.0

Things that I like most Things that could be improved Things that I don’t

understand New ideas to consider

The concept is good Probably improve the business model. More services that will complement the current business model

Not sure if this business model as it is will make money and sustain the business

More services that will complement the current business model

Really well done analysis of the opportunity and product definition

Develop more the features, too generic Very good insights from interviews but not so developed analysis

Better differentiation from competitors and protection of the product features

The customer info was very good.

Better Mockup None There is already a working startup project :

http:/ /www.b-exchange.com/

I like that you have come to realize that most important thing is not the information but its reliability.

I t could be improve how would you achieve have reliable information.

Everything is quite clear to me. You could maybe consider that only those who could prove that has been a client of that company can insert a comment.

Liked the customers interviews and analysis

Would like to see a little bit more on the prototype

All understood


Feedback 2.0

Chaitan Vishnu Web development – India # of customers 20 y 50

# of new commercial contacts a year: 15

I don’t mind to receive offers from others ones a week and I am willing to pay for access to decision-making people.

Nachete Web development – Spain # of customers 20 y 50


New clients come from old clients recomendations

Rubén Iglesias Graphip Designer– Spain # of customers 15

# of new commercial contacts a year: 2-3

Word of mouth between my current clients is my only commercial strategy, and it works


Feedback 2.0

Pablo Lago Online Tourist Guides – Spain # of customers 30 y 50


Knowing exactly who to talk to is a time saving and deserve to be well paid

Óscar González SaaS – Spain # of customers 150


Shut up and take my money. I´m willing to know

Pitbull Mr. World Wide# of records sold 7.5M

;-)

Always a new million, always a new vodka, 40 is the new 30, baby you´re a rockstar. Ya tu sabeh


Survey


Survey results

1. Main actual channel to get prospects: reference from others -

49%

2. Avg. value of each sale: 4.280 $

3. Avg. # of new contacts a year: 32

4. Avg. # spending: 2.540 $

5. % willing to pay for contacts: 96%

6. Avg. willing to pay (a year): 230 $

7. Top city: Vigo - 58 %

8. Top product you sell: Web development 13 %

9. Did you recommend this service? (Net Promoter Score): -3

10.Will you take part of a pilot (with valid email): 17 %

87 answersMain city Vigo (from 35 different cities worldwide)


Lessons Learned• There is not a systematic approach to manage referrals

• In general, companies don’t mind to get information from clients to rate their services, but to publish that information and the way is published is a sensitive point.

– We should take into account this point in the design of the architecture to access this information

• It seems that there is a revenue stream, as a subscription fee, based on access to buyers.

• Large companies have very complex process to be interested

• Best segment: small companies with local scope– 1 to 50 customers by company

– Don’t mind to receive offer from others

– 10 to 50 $ / month willing to pay


New Canvas 2.0Added more value: from trustable information to business commercial contacts and opportunities to sell

Narrowed the customer segmentation based on customer feedback

Clarify revenue stream

12

For small companies which are interested in developing its commercial network

Rapportly is a platform that offers stunning opportunities to exchange commercial contacts and to grow sales

Unlike existing professional networks like linked-in

our platform focuses in business to business relationships with strict mechanisms to ensure the quality of the contacts and with a membership policy only by invitation

Pivot to new idea

13

We will estimate the market size of two countries (Spain and USA) based on

- The number of small business in those countries

- % of willing to pay of 50%

- From the survey Question [5] : 96% willing to pay

- Average revenue for premium customer of 10 $ a month, 120 $ a year

- From the survey Q [6]: 230 $ a year

We limit the market size to these countries, but we think the approach and business model could be applied to any other.

Market size hypothesis

SPAIN

3,068,808 small business*

120 $ a year

50% willing to pay

TOTAL MARKET SIZE: 184 M Dollars

•Source: June 2012 http://www.empleo.gob.es/es/sec_trabajo/•autonomos/economia-soc/autonomos/noticias/index.htm

USA

21,708,021 small business**

120 $ a year

50% willing to pay

TOTAL MARKET SIZE: 1,302 M Dollars

•*Source: 2008 http://www.census.gov/econ/smallbus.html

rapportly final oap

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