air arabia case study

AIR ARABIACase study

Air Arabia ? 🤔

Founded in February 2003Services in 115 Destinations Using 44 Aircraft Headquarters: Sharjah International Airport

FIRST AND LARGEST LOW COST CARRIER

IN MIDDLE EAST & NORTH AFRICA

CUSTOMERS

MIDDLE CLASS PEOPLE

85 % OF POTENTIAL CUSTOMERS CANNOT AFFORD FLYING EXPENSES

FINDING THE OPPORTUNITIES EXPANDING SERVICES

IN VARIOUS REGIONS,WHERE OUR POTENTIAL CUSTOMERS

PLENTY

OPPORTUNITIES

CREATE MORE HUBSTO LINK ARABWITH AFRICA

INTENSE COMPETITION

FLY DUBAIFLYNASEMIRATESROTANA ETIHAD AIRWAYS

MINI CASE STUDIES

1. AIR ARAB has Succeeded in profitability challenging in big established airlines

companies in the Middle East and North Africa.Why don't all other airlines apply the

same business model as AIR ARABIA ?

Quality & low cost

What challenges Does Air Arabia face ? Do you think that the company will be able to maintain its leadership position in the LCC market in the Middle

East & North Africa? What will happen if other airlines apply the same business model as Air

Arabia?