air asia and mas

ELECTRONIC BUSINESS

MANAGEMENT

Group Members: Kaliselvi Bathumalai

Jessy Wilson

Tharshini Rathumani

Lecturer : Ms. Rafidah

Company : AirAsia and MAS

Question1) For each site :

• Briefly describe whether the site is a B2B or a B2C website.

• What function does each website offer?

• What can the end user do?

2) Compare the two websites

• What are the comparative features and benefits?

• Are there any problems with the sites?

• Which is better from the user’s point of view? Why?

3) Analyze the business benefits of the websites.

• Speculate on why each company set up the site. What do you think the company hoped to achieve?

• Does each company make money from the site? If so, how?

HISTORYA

irA

sia • Founded on 1993

• Commenced operations on 18 November 1996

• Company slogan: Now Everyone Can Fly

• Tony Fernandes, Co-founder and Director

• Aireen Omar, CEO

Mal

aysi

a A

irli

nes

• Founded on 1 May 1946; 68 years ago (as Malaysia airways)

• Commenced its operation on 1 October 1972; 41 years ago

• Subsidiaries : Firefly, MASwings, MASkargo.

• Company Slogan : Journeys Are Made by the People You Travel With

• Ahmad Jauhari Yahya(Group Chief Executive Officer)

Briefly describe whether the site is

a B2B or a B2C website.

Definition

B2C Transaction

Example: online-ticket booking.

Selling the product to the customer without

wholesaler or retailer.

Any enquiries customer straightway can meet the

business people.

Cont.

What function does each website offer?

AIRASIA

Promo Fare

Car RentalBenefit for

membership

MAS

Job

Cheap travel packages

and holiday deals

MalaysiaAirlines

Academy

What can end user do?

Feedback / Customer Support

Search for the event calendar

Book for the flight ticket online

Online Purchasing

Business service/product

information

Wh

at

are

th

e co

mp

ara

tiv

e fe

atu

res

an

d b

enef

its?

Feature / Benefit Air Asia MAS

Flight booking function P P

Fare query P P

Destination Marketing P P

Special deals P

Customer loyalty program P

Join loyalty program online (membership) P

Freight information P P

Corporate gifts & souvenirs P

Corporate Information P P

Caters for non-English speaking users P P

User feedback function P P

Color P

Pop-up message P

Navigation P P

Are

th

ere

an

y

pro

ble

ms

wit

h t

he

site

s?

Online help

Colour, Destination Highlights

Visual design

The usage of good line

height, margins, and letter spacing

Which is better from the user’s

point of view? Why?

AIRASIA

For those users wishing to access information about destinations, such as attractions,

activities, history and best times to visit, then the AirAsia site would be preferred.

For users who are exposed to internet and love to travel, would likely prefer AirAsia for it provides membership of loyalty programs.

MAS

For users knowing where and when they want to go and

wishing to obtain quick comparisons of alternative

routes the MAS site would be preferred.

Speculate on why each company set up the

site. What do you think the company hoped

to achieve?

Competitive defense

Operational efficiencies

Customer service

Customer retention

Does each company make money

from the site? If so, how?

YES

Business to Consumer

(B2C)

transaction fees

Advertisement fees

payment fees

associate fees

THANK YOU !