alana range, principal and creative director at radish lab - "storytelling with data: a case...
Post on 11-Apr-2017
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@RADISHLAB
FULL SERVICE CREATIVE AGENCY FOR SOCIAL IMPACT, LOCAL AND GLOBAL
GREAT DESIGN FOR
NICE PEOPLE
WE BELIEVE THAT GOOD STORYTELLING, SMART DESIGN, AND THE RIGHT TECHNOLOGY WILL SOLVE THE WORLD’S TOUGHEST CHALLENGES.
BORN IN BROOKLYN
BORN AND RAISED IN BROOKLYN
AND NOW IN BERLIN
STORYTELLING WITH DATA: THREE CASE STUDIES AND SOME LESSONS
WHAT IS A DATASTORY
THE GIST: EVERYONE HAS DATA AND BIG DATA AND SMALL DATA BOTH WORK
THE CASE STUDIES
WE LEARNED: + NARROW THE DATA MORE THAN YOU THINK + INTUITUVE IS NOT INTUITIVE IF YOU HAVE TO EXPLAIN IT + ASK WHY PEOPLE WILL CARE + SQUINT AND SEE IF IT MAKES SENSE
WE LEARNED: + SOMETIMES YOU HAVE TO WORK FOR THE STORY + KILL YOUR DARLINGS + DEEP DIVE FOR DEEP DATA + TO APPLY THE RULE OF 6,30,60+ + AND THE DINNER PARTY TAKEAWAY
WE LEARNED: + SIMPLE CAN BE BEAUTIFUL + TIMING IS IMPORTANT + PERSONALIZATION ENGAGES + TECHNOLOGY APPROACH MATTERS
www.radishlab.de alana@radishlab.com @radishlab
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