alberta 2009 - 5 pillars of internet fundraising

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Five Pillars of Internet Fundraising

What We’ll Cover

• Fundraising 1.0 and 2.0

• Pillar 1: Don’t forget to ask

• Pillar 2: Get data, make mistakes

• Pillar 3: Steal from Goliath

• Pillar 4: Build a campaign

• Pillar 5: Let Go

Fundraising 1.0

EventsDirect Response/

Annual

Major &

Planned Gifts

Services &

MembersOnline

Fundraising & Revenue Programs

Telephone

Mail

In-Person

Prospects

E-mail?

Fundraising 2.0

EventsDirect Response/

Annual

Major &

Planned Gifts

Services &

Members

Fundraising & Revenue Programs

Telephone

Mail

In-Person

Prospects

Online

PILLAR 1.0 OF INTERNET FUNDRAISING

Don’t forget to ask.

Where’s your button?

Put your Donate Now button everywhere. Always be asking.

The Donate Now button

• More pervasive than a magazine subscription card

• Less annoying – never ends up in your lap

Donors love monthly giving, especially online

Go where your donors are

PILLAR 2.0 OF INTERNET FUNDRAISING

Get data, make mistakes

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If you’ve ever done off-line printing, you can do online too…

• Don’t be good at technology.

PILLAR 3.0 OF INTERNET FUNDRAISING

Steal from Goliath

“You are only as good as the obscurity of your sources”

- Richard Serra, American minimalist sculptor

•Environmental & International Development

organizations tend to be the earliest

adopters and integrators of

online tools and are strong online

fundraisers

PILLAR 4.0 OF INTERNET FUNDRAISING

Build a Campaign

Be a good fundraiser.

Be a better marketer.

Tell them a compelling story.

What’s your story?

PILLAR 5.0 OF INTERNET FUNDRAISING

Let go

Keep your messaging strong and consistent.

Your turn