alberto di minin social innovation

WWWWWHOW Social Innovation

Alberto Di Mininwww.diminin.it

Intel® European Research & Innovation Conference Barcelona, Spain October 22-23 2012

Why, When, Who, Where, What & How Social Innovation Matters

WHY

Creative Destruction

“This process of Creative Destruction is the essential fact about capitalism”

Capitalism, socialism and democracy (1942) Joseph Alois Schumpeter

What will the Next Society ask to the corporate world?

“The key challenge for the corporation will be to demonstrate its social legitimacy”

Peter Drucker, The Next Society The Economist, November 2001

Why do we need Social Innovators?

1. Companies don’t solve the most urgent problems2. Government aid is not the answer3. Improve the Adaptive Efficiency of society4. To fight disharmonization5. To increase social value, in different forms, by different

actors

Dr. Susan Müller Summer School for Social Innovators

by Intel & EBS (July 2012)

WHEN

150 Years.. & counting

1862 1962 2012

150 Years.. & counting

1862 1962 2012

The dogmas of the quiet past are inadequate to the stormy present. The occasion is piled high with

difficulty, and we must rise with the occasion. (..)

As our case is new, so we must think anew and act anew

We must disenthrall ourselves and then we shall save our country

President Abraham Lincoln

The Utopia of Ivrea

1862 1960 2012

Olivetti: the goal of the company is to reinvest

profit into society

True: we are not immortals, but I feel I have infinite time in

front of me

Adriano Olivetti

Crowd-Everything

1862 1962 2012

The Social Dimension of Social Innovation

Real innovation happens through the interaction of users and producers

Democratizing InnovationEric Von Hippel

WHO

The Stakeholder

Social Innovator as an Outlier

Don’t try to be everyman. Don’t pretend you’re a member of every community you visit. Don’t try to be citizens of some artificial globalized community. Go deeper into your own tradition. Be distinct and credible.

People will comeDavid Brooks, The New York Times June 2012

WHERE

Emergency: Where they need you

Ashoka: Where your Network takes it

The Ashoka Fellows model70 countries and 3000 fellows

The idea presented by the Fellow must be:

NEWCREATIVE

ENTREPRENEURIALEXTENSIVE

TRUSTWORTHY

WHAT

A Definition

“Social innovations are new solutions that address societal challenges in a way that is contextual, targeted and promotes

common welfare.”

The definition of the Center for Social Innovation and Social Entrepreneurship (EBS)

HOW

Business Model Innovation

• It is a reference scheme. It connects ideas, technologies, with results.

• It explains how through an entrepreneurial effort an organization translates its potential into value.

• It can be the focal point of an innovation process.

What is a Business Model?

Open Social Innovation

1. Not all smart people work for me2. My offering is not the only way to

capture new value

Freely Adapted & Openly Inspired by Dr. Henry Chesbrough’s work

WWWWWHOW Social Innovation

Alberto Di Mininwww.diminin.it

Intel® European Research & Innovation Conference Barcelona, Spain October 22-23 2012

Thank you for your attention