alessandra busignani portfolio

Disclaimer / CopyrightUnless otherwise indicated, all materials on these pages are copyrighted. No part of these pages, either text or images may be used for any purpose other than personal use, unless explicit authorization by Alessandra Busignani. Therefore, reproduction, modification, storage in a retrieval system or retransmission, in any form or by any

means, electronic, mechanical, or otherwise, for reasons other than personal use, is strictly prohibited without prior written permission.

Copyright © 2008-2014 Alessandra Busignani

All rights reserved    

BERLIN "

THE STARTUP CITY:"BUSINESS AND CREATIVTY"

On my own initiative, qualitative and quantitative researches have been assembled "in a self-made Documentary about young creatives and the startup environment in Berlin. "It contains interviews with founders of Readmill, Changers, Waymate, Goodbeans, "Soundcloud, Berlin Geekettes, serial entrepreneurs and investors, creatives ad artists "who talk about energy and lateral thinking which lives in an entrepreneur."Both bright and darker sides of the scene have been expressed and deeply analyzed."

06.2012 – 10.2012 "IUAV Venice – Italy "1st year MA Dissertation"  

08.2013 – 09.2013 "Platoon Cultural Development – Berlin "Re:make up-cycling Festival""

I was responsible for Communication, PR and Marketing "for the 5 days festival “Re:make” in which 80 artists, partners "and organizations were involved during more than 50 events."

04.2013 – 09.2013 "IUAV Venice – Italy "Final MA Thesis"Summa Cum Laude"  

Within a team of five weʼve identified, through market researches, "the business opportunity and developed a tech business inclusive"of idea and concept - using service design, agile methods and "business model canvas - UX design, integrated marketing "campaign, budgeting and entry-into-market-protocol "for the related App. "

Wireframes and Mock ups

06.2013 – 12.2013 " " Platoon Cultural Development – Berlin" Advertisement and communication agency "

I was responsible for Content Management and Creation"for Platoon.org: Reports and Interviews related to artists "– part of Platoonʼs Network – were written "in a form of Magazine."

06.2013 – 12.2013 " " Platoon Cultural Development – Berlin" Advertisement and communication agency "

Through the analysis of PLATOONʼs Channels via Google Analytics, using SEO and SEM practices, "Iʼve developed a Communication Strategy and Plan to optimize their web usage for 2014. "

PLATOONʼs COMMUNICATION "

DURING THE LAST 14 YEARS 23 CHANNELS HAVE BEEN OWNED ""AND USED BY PLATOON: "

BEFORE"""""""""""""

FB KUNSTHALLE/SEOUL"Dates/Events!on KUNSTHALLE"PICTURES (ALBUM)"And VIDEO"

PLATOON.ORG"Q&A/INTERVIEW"

Reports and Interviews!Platoon Network !

TEXT"

"FB PLATOON"Magazine global activities !Platoon Network !PICTURES + SHORT TEXT"

PLATOON KUNSTHALLE "Dates/Events!on KUNSTHALLE"CALENDAR PROMOTION"

SOUNDCLOUD"Dates/Events!on KUNSTHALLE"SOUND"

FLICKR"Dates/Events!on KUNSTHALLE"PICTURES"

TWITTER"Dates/Events! on KUNSTHALLE"TEXT/PICS/VIDEO""

NEWSLETTER"Dates/Events!on KUNSTHALLE"PICTURE + TEXT""

VIMEO"Portrait and statements!Platoon Network !VIDEO"

PLATOON KUNSTHALLE"Log.in session "

Platoon Network !on KUNSTHALLE"

CALENDAR PROMOTION"

STRENGHTS   WEAKNESS  

OPPORTUNITIES   TREATS  

BE  RECOGNISED    AS  THE  SUB-­‐URBAN    HUB  OF  BERLIN  /  SEOUL  

VAGUE  AND    UNPUNCTUAL  

LACK  OF  CONTENTS    

CONSISTENCY    

INSIGHTS  AND    TRUST  FROM    ARTISTS/CREATIVES  

SUPERFICIAL    ENGAGEMENT  

LACK  OF    CREDIBILITY  

NO  CLEAR    ADVANTAGE  IN  PEOPLES  MIND  

PLATOON  IS  THE  NETWORK  OF  CREATIVES.  WE  BELIEVE  COUNTERCULTURE  AND    COLLABORATION  ARE  MANDATORY  TO  CHANGE    THE  WORLD  WE  LIVE  IN.  OUR  MISSION  IS  TO  BRAKE  RULES,  IMPROVISE,  MIX,  DISCUSS  AND  MOVE  FURTHER.  HERE,  YOU  ARE  WELCOME  TO  BE  YOURSELF.    

AFTER  

CUSTOMER JOURNEY AND TOUCH POINTS!

FB KUNSTHALLE/SEOUL"PROFILE + TOPIC"Who is she!What/who she needs!What is she doing/skills!PICTURES (ALBUM)"

VIMEO"FEAUTURE MEMBER "

PROJECT"Portrait and statements!

VIDEO"

PLATOON.ORG"Q&A/INTERVIEW"

Personal questions on !past/present/future Projects!

TEXT"

FB PLATOON"What she has done !on global grounds!

PICTURES + SHORT TEXT"

PLATOON KUNSTHALLE "Her performance /!art showcase @ PLATOON"CALENDAR PROMOTION"

SOUNDCLOUD"Her sound or!Performance recorded !@ PLATOON"SOUND"

FLICKR"Her visuals!outcome performance"@ PLATOON"PICTURES"

TWITTER"Special news on her !performance!New team partners!TEXT/PICS/VIDEO""

NEWSLETTER"Portraits of the week!Global news!Dates on KUNSTHALLE"Topic of the week!PICTURE + TEXT""

RELEVANT !CONTENT!

AND CLEAR!ADVANTAGES:!

!THE CREATIVES!

ARE NOW !AT THE CENTRE!

10.2013 – 11.2013"Concept and Web Page"(Conceptual Work)""

A Vinyl market where "private sellers, record "labels and record stores"create an off-line "community of "like-minded people with "focus on underground "music. Plus lectures, "documentaries and "programs for kids are "developed and offered. ""

Shape and design of a Vinyl >>"

Shape and design "of Headphones"

Shape and design "of a Record Cover"

The Startup Global Boom: Berlin the European Model, San Marino the Micro Hub.

"

11.2013"Nuove idee, nuove imprese 2013 – San Marino, Italy "Research and Presentation"

I was invited at the Innovation Forum “Nuove idee, nuove imprese” 2013 in San Marino to present my researches on the global development of Startup Hubs with a focus on the Berlin Model. The concept, strategy and promotion plan for the related international micro hub of San Marino was done by my own initiative. This has been highly appreciated from a political, social, economic and educational perspective. It is now in practical development."

Berlin: the city of opportunities, where ideas become reality.!

San Marino: the land of freedom,

where ideas take form.!

A scalable model which consolidate "in a form of a Campus where "

team of high class talents from around the globe "work together with mentors and industry experts, "

big companies and investors, towards "the creation – in beta test labs – of practical solutions "to be presented and developed on external markets. "

Alessandra Busignani!"Conceptor and Digital Strategist, "Marketer and PR Professional.""Master of Arts with Honours"in Communication, "Management and New Media""Specialization: Entrepreneurship""Born: 04/02/1984""Reichenberger Strasse, 35"D-10999 Berlin""Mobile 0049 151-681 208 86""alessandra.busignani@googlemail.com"