alexander mcqueen final_ahn revision
Post on 16-Feb-2017
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Alexandra CaballeroLana MuflehMisha NaqviCara White
Spirit of the Skull Extreme sportswear line
The line will provide Ski attire, Cyclin.g and Sand Sports
wear.
Collaboration Ali Gulec, a Mexican artist.
Ali Gulec is known for his skull paintings.
Ali Gulec
Skull #2$999.99
Skull #6$999.99
Very famous city
Richest city in the United Arab Emirates
Very luxurious
Brand name stores are common
Abu Dhabi, Dubai
To bring unique extreme sports wear to Abu Dhabi
Bringing fashion forward and functional clothing
To bring a conservative line for both men and women.
To meet the demands of designer brands in Abu Dhabi
The Objectives
Upper Middle Class 50,000+
High Income 100,000+
Ages: 20 – 40
Lifestyle: High status, luxurious
Style: Name brands, conservative, fashionable.
Target market
Logo
MerchandiseSki Wear
Ski Jackets Gloves Ski suits Ski goggles
Sand Sports/ Cycling Pants Jerseys Jackets Goggles/glasses
Theme colors are red, gold, black and white.
Have a clean and simple look with pops of color
Minimal design to add emphasis on the merchandise displayed.
Keeping the luxurious environment customer expect with a modern twist
Visual merchandising concept
Atmospherics
Italian White Carrera Marble Polished Floor Tiles
$13.20 (150)
White by Devine Color and Gold Metallic by Ralph Lauren
$47.98 (3)
Boston Mill Colonial Collection Thin Bricks Flats
$58.09 per box (30)
Ultra Pure White Semi-Gloss Enamel Interior Paint
$34.98 (5)
Atmospherics
4-Steel Wave Bar Track Lighting with Cylinder Glass
$54.97 (11)
Samsung H4000 Series 24” Class LED TV
$149.99 (4)
Music System Bose Sound Touch Stereo JC
Series$1,199.00
Lithonia Lighting 3-Light 44.5in Track Lights
$149.00 (10)
Displays Black Aluminum Hold Stands$69.52 (4)
Conversational SignsLuxury
this way..Check out our
new collection!
Mir
ror M
irror
Platform/Riser
Clot
hing
R
ack
TV
Scr
een
Wheel WheelCash Wrap
Window Display Entrance
Clot
hing
R
ack
TV
Screen
Clothing R
ack
Clothing R
ack
TV
ScreenTV
Scr
een
Fixtures Plan-o-gram
Mir
ror M
irror
Platform/Riser
Clot
hing
Rac
kCl
othi
ng R
ack
Clothing Rack
Clothing Rack
Cash Wrap
Window Display Entrance
Track Lighting
Track LightingTrack Lighting
Trac
k Li
ghti
ngTr
ack
Ligh
ting
Track LightingTrack Lighting
Track Lighting Track Lighting
White Recessed LED
Whi
te R
eces
sed
LED
White R
ecessed LED
Lighting Plan-o-gram
Fixtures
Custom Bike Fixture$1,500
Custom Bike Tire Shelves$300 (2)
Wall Elevation Sketch
Mannequin
White Abstract Male Mannequins$269.99 (2)
White Abstract Women
Mannequins$172.00 (3)
BudgetAtmospherics Item Unit Cost Required Costs
Paint *White by Devine Color*Gold Metallic by Ralph Lauren
$59.95$47.98
53
$299.75$143.94
Flooring Italian White Carrara Marble Tiles 150 $1,431.00
Art Work *Skull #2*Skull #6
$999.99$999.99
11
$999.99$999.99
Fixture *Red Bicycle Tire*10 ft Gold Chian
$250$50
22
$500.00$100.00
Music System Bose SoundTouch Stereo JC Series $1,199.00 1 $1,199.00
Television Samsung H4000 Series 24” LED TV $149.99 4 $599.96
Mannequins *White Abstract Female Mannequin*White Abstract male Mannequin
$172.00$269.99
23
$344.00$809.97
Lighting *5 inch White Recessed LED Trim*4-Steel Wave Bar Track Lighting
$239.76$54.97
22
$479.52$109.94
Signage Display Black Aluminum Hold Stands $69.51 4 $278.04
Additional Boston Mill Colonial Collection Bricks $58.09 30 $1,742.70
Total $10,037.80
Sketch Up Window View
Sketch Up Store View
Sketch Up Store View
Window Design
Displaying our extreme sportswear concept into the
window. Hanging wheels on the back wall to emphasizing our
cycling wear.Adding gold embroidered art pieces, sand and gutras to
the window to bring in the culture of Dubai.Keeping the simple design to the window with cultural
elements will aid in maintaining our target market’s idea of Alexander McQueen apparel.
Window Design Concept
This design is seen on
architectural buildings in Dubai.
Sand is added to the bottom to simulate the geographical location.
A golden brick wall is on the back wall
to add drama.
A red wheel is placed hanging on the back wall to represent the
sports wear.
A gutra is added on the male
mannequins head to related to the target market.
Window Sketch
Located in the brand name district
Keeping a sleek exterior design with an eye catching window
Continuing the clean design in the interior with modern pops of color
Providing excellent customer service
Incorporating the design aesthetics of both Alexander McQueen and Ali
Gulec in the merchandise
Store Evaluation
A lot goes into the retail environment, display, mannequins, lightning,
Its super expensive
Location is very important
Researching the culture and incorporating elements can determine the
success of the extension brand.
What we learned
The End
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