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Thesis Research Update
Allen J Cochran
2010.04.23
D787 S2010Professor Paul Nini
© 2010 Allen J Cochran
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 2
My question is...
4 parts
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 3
1
How do differently size design groups within an academic organization function externally: to other offices and to the public?
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 4
2
How do differently sized design groups within an academic organization function internally and manage workflow: project management and creative management?
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 5
3
How can these groups become collectively aware of their own situations so that they better understand the external and internal organization more completely?
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 6
4
Through a collective understanding of their situation, how can differently size design groups within an academic organization provide a more comprehensive service to themselves and their target audiences?
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 7
1 + 2 + 3 + 4 =
Thesis
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 8
Design TeamCollaborationProject ManagementCreative ManagementDesign ProcessCo-creation / Action Research
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 9
Personal InterestsCommunity Interests
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 10
Personal InterestsA better understanding of professional design practice – process, practice,
and management – will come from thorough research on the in-house
design groups at The Ohio State University
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 11
Community InterestsA series of cycles will help bring to light new relationships and
opportunities for the in-house design groups at OSU to work and after
acknowledging these findings, the in-house groups will be able to co-
create different ways to work together and provide their services.
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 12
Who benefits?Who’s engaged?
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 13
Who benefits?I benefit
Designers at OSU
OSU Design Consumers
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 14
Who’s engaged?Designers
Communicators
Marketers
Administrators
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 15
WHO
WHAT WHEN
WHERE
Technology & Tools
Service Design
Questions
OSU Community &Situation Profile
Opportunity toidentify issues
Co
llect
ive
Und
erst
and
ing
Co
llect
ive
Syn
thes
is
1 2
3 4
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 16
Enthnographic • Observation
Social Analysis•
Interview•
Emersion•
MakeTool Activities•
Workshops•
Interview•
Focus Groups•
MakeTool • Activities
Presentations•
Literature Review•
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 17
Contribution to...
Community TheoryDesign Practice
Collective Understanding, Awareness, Collaboration, Empowered
Design
Co-creation
Action Research
Allen J Cochran Question Pilot StudyKeywords Hypothesis Audience Context Methods Significance
© 2010 Allen J Cochran D787 S2010 Professor Paul Nini 2010 . 04 . 23 18
Emersion
Me
Office 1 (2 weeks)
Office 3 (2 weeks)
Office 2 (2 weeks)
Questions + Comments ?
www.allenjcochran.com
i look good in design.tumblr.com
2010.04.23
Thesis Research UpdateD787 S2010Professor Paul Nini
© 2010 Allen J Cochran
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