allianz
Post on 22-Jul-2015
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Methodology
• Fieldwork conducted at Heathrow in June 2009• Sample profile;
- Sample size (126)
- International business passengers
- Frequent travellers (5+ p.a.)
- CEOs, Senior Management and Middle Management
- 83% were business decision makers
- Had travelled through Heathrow in the last 12 months
An increased awareness of Allianz
“Could you tell me which of these brands you are aware of?”
Source: JCDecaux Airport 2009
Increased awareness of Allianz advertising at Heathrow between 2008 and 2009
“Which of these companies can you recall seeing advertising for at Heathrow?”
Brand awareness is now equal to HSBC’s
• HSBC consistently highest recalled financial advertiser in Heathrow
• In 2009 HSBC dropped media spend, with brand awareness dropping to same level as next competitor
- 2008: 96% were aware of the HSBC brand
- 2009: 74% were aware of the HSBC brand• Allianz increased spend at Heathrow by 64%
between 2007 and 2008• 2009 Allianz became the joint highest recalled
financial brand at Heathrow, with higher brand engagement than HSBC
-2008: 71% were aware of the Allianz brand
-2009: 74% were aware of the Allianz brand
£000s 2006 2007 2008
HSBC Connectors
428 556 510
Brand Awareness
- 96% 74%
ALLIANZ (Total)
0 478 769
Brand Awareness
- 71% 74%
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