alteryx 7 1 humanizing big data

1© 2012 Alteryx, Inc. Confidential.

Alteryx Strategic Analytics 7.1Humanizing Big Data

2© 2012 Alteryx, Inc. Confidential.

Machine Data

Application Data

Human Data

New Data and New Approaches to Solving The Big Problems – Big Data & Predictive On Our Minds

3© 2012 Alteryx, Inc. Confidential.

Decision Makers Want to Take Advantage of This New Insight to Make Real Progress

“That’s Cool”

4© 2012 Alteryx, Inc. Confidential.

Back to the Future: Business Decision Makers Cannot Make The Right Decisions Because of Data & Analysis

Un-Structured Content

Cloud Data

“I just want to understand what we should be doing….”

5© 2012 Alteryx, Inc. Confidential.

The Attributes of Big Data Are Not Enough

Volume Velocity

Variety

IT / Data Group

Focus is on the wrong issues

• Volume of data wins over insight & value

• Big Data analytics in isolation with no context

• Data Scientists saving the world, but not enough are available

6© 2012 Alteryx, Inc. Confidential.

We Need to Humanize Big Data

Volume Velocity

Variety

Value?

BusinessIT / Data Group

7© 2012 Alteryx, Inc. Confidential.

Even When the Data is Ready, The Complexity of Getting the Analysis Makes a Mockery of Timelines

“I’m still waiting…”

Cust

om

Big

Data

A

naly

tics

Tradit

ional Pre

dic

tive

Analy

tics

8© 2012 Alteryx, Inc. Confidential.

The Rules of Humanizing Big, Thou Shalt…

Make Big Data access

easy

Integrate with the data

you have

Make it repeatable &

Iterative

Shift from Data Scientist to Data Artisan

Add the right context

Make predictive a data

analyst thing

Put it in the hands of

business people

Tell The Stories That Drive Better Business

9© 2012 Alteryx, Inc. Confidential.

Delivering the Skills of the Data Scientist to the Data Analyst

Data Artisan

Capabilities of The Data Scientist that Drive Largest Data

Value Today

Data or Business Analyst

10© 2012 Alteryx, Inc. Confidential.

“Finally!”

11© 2012 Alteryx, Inc. Confidential.

The Alteryx Solution

12© 2012 Alteryx, Inc. Confidential.

Single Workflow to Deliver Big Data Insight & Foresight

Enhance Data & Add

context

Predictive Analytics

Access and Integrate Big Data

Itera

tive B

ig D

ata

An

aly

tics

R

eq

uir

em

en

ts

Content under NDA until 7/16/12

13© 2012 Alteryx, Inc. Confidential.

One Solution & Workflow For Big Data Business Value

Integrate any data source

Inte

gra

te

Rapid development of sophisticated analytics with unique spatial understanding

Strategic Analytic applications in the hands

of business decision makers

Un-Structured Content

Cloud Data

Enrich

Packaged Market &

Customer Data

Analyze

Share

Enhance 3rd Party Tools

Full Spectrum of Enterprise

Data

14© 2012 Alteryx, Inc. Confidential.

“That was fast”

15© 2012 Alteryx, Inc. Confidential.

Building Analytic Applications to Answer Strategic Business Questions

Create &

Share

16© 2012 Alteryx, Inc. Confidential.

Introducing Alteryx Strategic Analytics 7.1

Humanize Big Data

Make Predictive More Accessible

Provide Market & Customer Insight

Big Data and Predictive in a single

workflow

Hadoop and MongoDB

connectors for simple access

Integrate Big Data with any other

source of insight

Single platform for data access and

predictive

16 new prepackaged tools extend access

Single Alteryx workflow opens new

opportunities

Packaged data with every license of core

product

Consumer and corporate data in

one tool

Data is analysis ready

17© 2012 Alteryx, Inc. Confidential.

One Solution & Workflow For Big Data Business Value

Integrate any data source

Inte

gra

te

Un-Structured Content

Cloud Data

Enrich

Enhance

Full Spectrum of Enterprise

Data

18© 2012 Alteryx, Inc. Confidential.

Humanizing Big Data Requires Full Spectrum Data Access & Integration, and Easy to Use Predictive Analytics

Single Data & Analytic Workflow

MongoDB Connector

Humanizing Big Data

= Value

* New connector in Alteryx 7.1** Full connector released in Alteryx 7.1

** *

Hadoop Connector

Read/ write to MongoDB

Supports SQL & HQL

19© 2012 Alteryx, Inc. Confidential.

Humanizing Big Data Demo

20© 2012 Alteryx, Inc. Confidential.

One Solution & Workflow For Big Data Business Value

Integrate any data source

Inte

gra

te

Rapid development of sophisticated analytics with unique spatial understanding

Un-Structured Content

Cloud Data

Enrich

Analyze

Enhance

Full Spectrum of Enterprise

Data

21© 2012 Alteryx, Inc. Confidential.

Making Predictive Analytics Accessible To the Data Artisan By Bridging the Data Scientist Skills Gap

22© 2012 Alteryx, Inc. Confidential.

Making Predictive More Accessible Demo

23© 2012 Alteryx, Inc. Confidential.

One Solution & Workflow For Big Data Business Value

Integrate any data source

Inte

gra

te

Un-Structured Content

Cloud Data

Enrich

Packaged Market &

Customer Data

Full Spectrum of Enterprise

Data

24© 2012 Alteryx, Inc. Confidential.

Provide Market & Customer Insight

25© 2012 Alteryx, Inc. Confidential.

Strategic Analytics Require A Deep Understanding of the Customer & Where They Are

Household Firmographics

Data Provided Out of the Box

Segmentation

SpatialPopulation &

Census

26© 2012 Alteryx, Inc. Confidential.

Conclusion: Humanizing Big Data

Enhance Data & Add

context

Predictive Analytics

Access and Integrate Big Data

Itera

tive B

ig D

ata

An

aly

tics

R

eq

uir

em

en

ts

27© 2012 Alteryx, Inc. Confidential.

One Solution & Workflow For Big Data Business Value

Integrate any data source

Inte

gra

te

Rapid development of sophisticated analytics with unique spatial understanding

Strategic Analytic applications in the hands

of business decision makers

Un-Structured Content

Cloud Data

Enrich

Packaged Market &

Customer Data

Analyze

Share

Enhance 3rd Party Tools

Full Spectrum of Enterprise

Data

28© 2012 Alteryx, Inc. Confidential.

www.alteryx.com/alteryx-trial-form

What’s Next? Get Social & Try Alteryx

@alteryx

Get the Alteryx Trial

29© 2012 Alteryx, Inc. Confidential.

“Overall the best single company sponsored conference I've ever attended.”─Antoinette Bowen, Sr. Marketing Manager, AT&T Mobility

Inspire 2013

Sheraton PhoenixDowntown HotelMarch 5-7, 2013

Learn More!www.alteryx.com/events/Inspire

Follow Us on Twitter! @alteryx #Inspire13

Seize the Power of Strategic Analytics

30© 2012 Alteryx, Inc. Confidential.

Inspire 2013 Seize the Power of Strategic Analytics

Share Your Story!

Be a part of Inspire 2013!March 5-7, 2013 – Phoenix, AZ

Do you have a compelling Alteryx success storyto share with your peers?

Whatever your industry, role or expertise with Alteryx technology, this is a great opportunity to share and discuss your analytics experience.

Presentation categories• Power user• Industry leader• Solution demonstrations• Roundtable discussions• Guest panelists/presenters

Selected speakers will receive a COMPLIMENTARY conference pass!

Conference pass includes admission to:

• Conference keynotes and general sessions

• Breakout sessions, summits and workshops

• Alteryx Product Training sessions

• Solutions Center

• Partner Network Lounge

• All meals and networking opportunities, including the Alteryx Grand Prix, the Awards Dinner and the Alteryx Party

Submit Your Story by November 30, 2012!

31© 2012 Alteryx, Inc. Confidential.

• Alteryx 7.1• Strategic Analytics• Predictive Analytics• Big Data Analytics• Social Media Analytics• Data Integration• Business Analytics• Humanizing Big Data• Financial Analytics• Agile Business Intelligence• Analytics Platform• Unstructured Data• Mongo DB Connector

Key Terms