altilia enterprise data world 2014 presentation
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www.altiliagroup.com
Smart Data is the new way forward!
Massimo Ruffolo, CTO ALTILIA
Tuesday, April 29, 2014 03:00 PM - 03:30 PM http://edw2014.dataversity.net/sessionPop.cfm?confid=79&proposalid=6158
AUSTIN, TEXAS April 27-‐May 1, 2014
ENTERPRISE DATA WORLD 2014
About ALTILIA
© Copyright 2014 ALTILIA s.r.l. 3
• Founded in 2010 as a research spin-off. • Based in Italy with headquarters in Rende (CS), Calabria, a subsidiary in
Milan, and a team of 20 high-skilled employees. • In November 2011 won the Italian Innovation Prize "Working Capital”. • In 2012/2013 has raised € 2,6M in a “series A” funding from Principia
SGR, the most important Italian venture capitalist. • In April 2013 one of the eight most Innovative Data Management
Companies & Solutions at Enterprise Data World in San Diego, CA. • Customers in Italy and USA using MANTRA product offering
Includes Predictive Intelligence in Digital Marketing and CRM in eCommerce, Media, Finance and Risk Profiling and Cyber Security for Telcos and Utilities
Founder/CTO Founder/CRO
MASSIMO RUFFOLO Mail: massimo.ruffolo@altiliagroup.com Mobile: +39 334 6792080 Skype: massimo.ruffolo Twitter: @massimoruffolo LinkedIn: it.linkedin.com/in/massimoruffolo
ERMELINDA ORO Mail: linda.oro@altiliagroup.com Mobile: +39 334 6769589 Skype: lindas2s2 Twitter: @lindaoro LinkedIn: it.linkedin.com/in/lindaoro
Key takeaways from EDW 2014
© Copyright 2014 ALTILIA s.r.l. 4
1. Simply collecting, joining, consolidating, managing Big Data is not enough. To be useful you need semantic middleware with contextual processing (machine learning + natural language processing) with right enabling infrastructure (Hadoop + more).
2. Context is king and as the demand for real-time business decision making intensifies, semantic middleware with cognitive analytics bridges gap between Big Data and practical decision making.
© Copyright 2014 ALTILIA s.r.l. 5
Key takeaways from EDW 2014 3. MANTRA ‘Smart Data’ platform uses contextual
workflows with explicit + implicit data semantics to unify disparate web and enterprise unstructured and structured data with a schema agnostic approach that lessens need for data scientists, information architects, ontologists, taxonomists, etc.
4. MANTRA saves time and money for application developers enabling them to build and deploy smart applications so users can get faster business insights for more informed decisions.
CONTEXTUAL WORKFLOW DESIGNER
© Copyright 2014 ALTILIA s.r.l. 6
And you don’t need to be a data scien0st, informa0on architect, ontologist, taxonomist, machine learning expert to use contextual workflow designer.
© Copyright 2014 ALTILIA s.r.l. 7
Modeling, Acquisition, Normalization, Transformation, Actuation
ARCH
ITEC
TURE
CLOUD
APPs
ELASTICSEARCH
SPARQL ENGINE
CASSANDRA
MONGO DB
NEO4J
ZOO
KEEP
ER
HDFS (HADOOP FILE SYSTEM)
HBASE MAPREDUCE (YARN)
SPARKPIG HIVE SQOOP MAHOUT
CONTEXTUAL WORKFLOW LAYER
DATA SOURCES LAYER
INTERACTION LAYER
SMART DATA MEMORY
API for developers
GUI for analysts
MASHBOARD for business users
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EXTERNAL DATA SOURCES INTERNAL DATA SOURCES
Third party e-commerce
Third party Systems andApplicationsData
Open andLinkedData
E-commerceNewsletter DB
NoSQLNewSQL
DBMSDMS
CMSCRMSCMERP
On-Line MediaSocial Media
(CLOUDERA compliant)
IMPALA
MANTRASmart
Web & DocumentData Capture
MANTRASmart
Product, Social,Customer,
ContentIntelligence
3rd partyapplications
Superior to screen scrapers, ETL tools, Connotate, DiffBot, complementary to DataSift and GNIP.
More accurate product and intelligence and customer behavior analysis with reduced churn and greater customer loyalty.
CUSTOMER NEED Social Marketing research firm seeking to combine traditional opinion surveys with online and social media contents for the analysis and correlation of keywords, entities, topics, profiles, patterns, perceptions, sentiment.
SOLUTION ALTILIA’s Smart Social and Content Intelligence enables to connect entities and concepts (contextual classification) with people associations (intent, interests, social behavior) to understand customers behavior and expectation. BENEFIT MANTRA contextual processing offers cost effective high precision insights and sentiment analysis for traditional opinion surveys and web social media with easy ability to add and customize web content sources.
© Copyright 2014 ALTILIA s.r.l. 9
CUSTOMER NEED Banzai is an Italian ecommerce player with private shopping web site saldiprivati.com for fashion, electronics, jewelry, furnitures, etc. sourced from name brands so there’s a need to monitor daily deals on competitor web sites like Amazon BuyVIP.
SOLUTION MANTRA Product Intelligence contextual workflows to automatically navigate web sites and extract product category, name, price, discounted price, availability, etc. to create reports in MANTRA smart data layer that are immediately actionable. BENEFIT Banzai achieves competitive advantage for product and pricing strategies then by using historical customer data can perform targeted marketing for promotions and discounts based on predictive analysis.
© Copyright 2014 ALTILIA s.r.l. 11
CUSTOMER NEED Italian online car insurance comparison service where users submit manual web forms (user name, vehicle type, risk class, etc.) so fast accurate semantic data extraction service for pdf or images with reduced errors would be cost effective improvement.
SOLUTION MANTRA Document Data Capture automatically extracts from risk statements in pdf or image format sent to 6sicuro web site servers by its users, so human don’t need to analyze and interpret the risk statements saving time and avoiding errors. BENEFIT Significant improvement in customer satisfaction, retention and loyalty, and reduction in customer churn.
© Copyright 2014 ALTILIA s.r.l. 13
For more product info and other ALTILIA Customer Use Cases see www.altiliagroup.com
For a discussion and demo of Contextual Workflow Designer
come by Booth #18
info@al(liagroup.com
The company, product and service names used in this presentaCon are for idenCficaCon purposes only. All trademarks and registered trademarks are the property of their respecCve owners.
Copyright © 2014 ALTILIA s.r.l. - All Rights Reserved - P. IVA IT 10780921002
Thanks.
Mail: massimo.ruffolo@altiliagroup.com Mobile: +39 334 6792080 Skype: massimo.ruffolo Twitter: @massimoruffolo LinkedIn: it.linkedin.com/in/massimoruffolo
MASSIMO RUFFOLO FOUNDER/CTO
Mail: linda.oro@altiliagroup.com Mobile: +39 334 6769589 Skype: lindas2s2 Twitter: @lindaoro LinkedIn: it.linkedin.com/in/lindaoro
ERMELINDA ORO FOUNDER/CRO
Mobile: 360 868 4435� Skype: sardire Twitter: @sardire LinkedIn: http://www.linkedin.com/in/sardire
STEVE ARDIRE ADVISOR TO ALTILIA
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