amazing results from smartphone food photography€¦ · sna$anc$boston$~$july$2014$ amazing...

SNA$ANC$Boston$~$July$2014$

Amazing Results from

Smartphone Food Photography

July 15, 2014 ~ 10 am and 2:15 pm Dayle Hayes, MS, RD Nutrition for the Future, Inc.

SNA$ANC$Boston$~$July$2014$

•  Describe(essen*als(of(Smartphone(food(photography((background,(ligh*ng,(contrast,(etc.)(in(school(se=ngs.(

•  Discuss(food(photo(pi>alls(to(avoid(in(school(meal(photos((faces,(sanita*on(no@nos,(messiness,(yuck(factor,(etc.).(

•  Op*mize(your(use(of(Smartphone(photos(in(mul*ple(social(media(channels.$

OBJECTIVES$

SNA$ANC$Boston$~$July$2014$

•  Cheerleader(for(Excellence(in(School(Health(&(Child(Nutri*on((•  Consultant(to(agencies,(organiza*ons(&(districts(na*onwide(•  2013(Montana(School(Nutri*on(Professional(of(the(Year((MT(SNA)(•  2012(Silver(FAME(winner((SNA)(•  Facebook$

School$Meals$That$Rock$$$$

•  TwiDer$@SchoolMealsRock$

•  Pinterest$SchoolMealsThatRock$

•  Blog$SchoolMealsThatRock.org$

Dayle$Hayes,$MS,$RD$

SNA$ANC$Boston$~$July$2014$

DISCLOSURE$•  Board Member/Advisory Panel

–  Kellogg�s Breakfast Council –  American Association of School Administrators (AASA) Breakfast Advisory Council

•  Consultant –  US Department of Agriculture and Team Nutrition Program –  Multiple state departments of education and agriculture –  Idaho Barley Commission –  Mushroom Council –  American Egg Board –  CLIF bar –  Chobani Yogurt

•  Speaker�s Bureau –  National Dairy Council and state/regional dairy councils –  National Cattlemen’s Beef Association and state beef councils

SNA$ANC$Boston$~$July$2014$

Amazing Results

from Smartphone

Food Photography

SNA$ANC$Boston$~$July$2014$

PROMOTING

YOUR PROGRAM

SNA$ANC$Boston$~$July$2014$

It’s All About

YOUR PHOTOS

SNA$ANC$Boston$~$July$2014$

Putting Your

Smartphone to Work for YOU

SNA$ANC$Boston$~$July$2014$

School Meal Detractors

SNA$ANC$Boston$~$July$2014$

SNA$ANC$Boston$~$July$2014$

SNA$ANC$Boston$~$July$2014$

School$Meals$That$Rock$

SNA$ANC$Boston$~$July$2014$

School$Meals$That$Rock$

SNA$ANC$Boston$~$July$2014$

@SchoolMealsRock$

SNA$ANC$Boston$~$July$2014$

One PHOTO is worth

a 1,000 words & 10,000+ views

SNA$ANC$Boston$~$July$2014$

Almost perfect PHOTO

FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$$

SNA$ANC$Boston$~$July$2014$

What You Need to Take

GREAT School Food Photos with Your Smartphone

SNA$ANC$Boston$~$July$2014$

What you need to start …

–  Quality food –  Smartphone –  Students/customers –  Permission

SNA$ANC$Boston$~$July$2014$

What you need to get better …

–  PRACTICE –  PRACTICE –  PRACTICE

SNA$ANC$Boston$~$July$2014$

SIX THINGS To Focus on Every Time

You Take a School FOOD PHOTO

SNA$ANC$Boston$~$July$2014$

SIX THINGS 1.  Background 2.  Quality 3.  People 4.  Lighting 5.  Contrast 6.  FOCUS

SNA$ANC$Boston$~$July$2014$

SIX THINGS

1. Background

Check out what’s there

or make your own.

SNA$ANC$Boston$~$July$2014$

Background Issue = Pepsi Machine Always check what is in background.

FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$$

"To plant a garden is to believe in tomorrow." Audrey Hepburn

SNA$ANC$Boston$~$July$2014$

Background Issue = Yellow Color Large areas of ‘hot’ colors distract.

FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$$

SNA$ANC$Boston$~$July$2014$

Background Issue = Swirled Tray Almost no food looks good on this.

SNA$ANC$Boston$~$July$2014$

Great Background Tray Color Blue provides contrast for all foods.

FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$$

SNA$ANC$Boston$~$July$2014$

Cafeteria Background Also Good Make sure it is clean & uncluttered.

FarmPtoPCafeteria$2014$~$School$Meals$That$Rock$$$

SNA$ANC$Boston$~$July$2014$

Kitchen Background Also Good Make sure it is clean & uncluttered.

SNA$ANC$Boston$~$July$2014$

SIX THINGS

2. Quality

High quality – fresh &

as hot/cold as possible.

SNA$ANC$Boston$~$July$2014$

Quality Issue = Too Many Packages Viewer may have negative perception.

SNA$ANC$Boston$~$July$2014$

Quality Issue = Wrinkled Tomatoes Food does not appear fresh.

SNA$ANC$Boston$~$July$2014$

Quality Issue = Food Safety Banana peel touches kiwi & grapes.

SNA$ANC$Boston$~$July$2014$

Excellent Quality & Good Tray Color Chicken looks just cooked.

SNA$ANC$Boston$~$July$2014$

Excellent Quality & Proper Prep Show fresh side of quantity cooking.

SNA$ANC$Boston$~$July$2014$

Excellent Quality & Background Single items also make good photos.

SNA$ANC$Boston$~$July$2014$

SIX THINGS

3. People

Every detail is critical,

so is permission.

SNA$ANC$Boston$~$July$2014$

People Issue = Food Safety Gloves? Hair? Watch? Jewelry?

SNA$ANC$Boston$~$July$2014$

People Issue = Food Safety Gloves? Lots of unrestrained hair?

SNA$ANC$Boston$~$July$2014$

People Issue = Photo ‘Bomb’ Always have permission for kids.

SNA$ANC$Boston$~$July$2014$

Excellent of Staff & Clean Kitchen Food safety & background are great.

SNA$ANC$Boston$~$July$2014$

Touching Photo of Student & Tray Smile shows chewing issues for kids.

SNA$ANC$Boston$~$July$2014$

Way to Show Kids Without Faces Hands alone can be powerful image.

SNA$ANC$Boston$~$July$2014$

SIX THINGS

4. Lighting

Fluorescent is difficult,

natural light is better.

SNA$ANC$Boston$~$July$2014$

Lighting Issue = Washed Out Colors Spinach looks blah.

SNA$ANC$Boston$~$July$2014$

Lighting Issue = Packaging Glare Florescent light + plastic = glare

SNA$ANC$Boston$~$July$2014$

Lighting Issue = Packaging Glare If you can’t read it, don’t show it.

SNA$ANC$Boston$~$July$2014$

Natural Light from Skylight Food looks good even on pastel tray.

SNA$ANC$Boston$~$July$2014$

Natural Light from Window Carry tray or plate to natural light.

SNA$ANC$Boston$~$July$2014$

Natural Light from Window Carry tray or plate to natural light.

SNA$ANC$Boston$~$July$2014$

SIX THINGS

5. Contrast

Go with bright primary

colors in food & trays.

SNA$ANC$Boston$~$July$2014$

Contrast Issue = Pastel Trays Pink = unappetizing, Gravy = messy

SNA$ANC$Boston$~$July$2014$

Contrast Solution = Right Tray Use one tray just for photos.

SNA$ANC$Boston$~$July$2014$

Contrast Issue = Black Trays Too much black can be problematic.

SNA$ANC$Boston$~$July$2014$

Contrast Solution = Add Text Text breaks up black & adds detail.

SNA$ANC$Boston$~$July$2014$

Contrast Issue = White Styrofoam White food disappears into bowl.

SNA$ANC$Boston$~$July$2014$

Contrast Solution = Bright Foods Multiple trays create more contrast.

SNA$ANC$Boston$~$July$2014$

Contrast Solution = Use Collage Multiple photos create eye appeal.

SNA$ANC$Boston$~$July$2014$

SIX THINGS

6. FOCUS

ALWAYS check

your focus.

SNA$ANC$Boston$~$July$2014$

Lack of Focus = Ruins Great Photos If you can’t read it, don’t show it.

SNA$ANC$Boston$~$July$2014$

Lack of Focus = Ruins Great Photos If you can’t see it, don’t show it.

SNA$ANC$Boston$~$July$2014$

Lack of Focus = Ruins Great Photos If it is just fuzzy, don’t show it.

SNA$ANC$Boston$~$July$2014$

Being In Focus = Great Photos It is OK for motion to be a bit blurry.

SNA$ANC$Boston$~$July$2014$

Being In Focus = Great Photos If you can read text, it’s in focus.

SNA$ANC$Boston$~$July$2014$

Being In Focus = Great Photos If every detail is clear, it’s in focus.

SNA$ANC$Boston$~$July$2014$

FOCUS Do you know how to

FOCUS your camera or phone? Tap the screen on the

area you want in focus!

SNA$ANC$Boston$~$July$2014$

FOCUS

SNA$ANC$Boston$~$July$2014$

SIX THINGS 1.  Background 2.  Quality 3.  People 4.  Lighting 5.  Contrast 6.  FOCUS

SNA$ANC$Boston$~$July$2014$

What you need to start …

–  Quality food –  Smartphone –  Students/customers –  Permission

SNA$ANC$Boston$~$July$2014$

What you need to get better …

–  PRACTICE –  PRACTICE –  PRACTICE

SNA$ANC$Boston$~$July$2014$

•  Facebook$School$Meals$That$Rock$$$$

•  TwiDer$@SchoolMealsRock$

•  Pinterest$SchoolMealsThatRock$

•  Blog$SchoolMealsThatRock.org$

•  Email$SchoolMealsThatRock@gmail.com$

Dayle$Hayes,$MS,$RD$