amazing spider-man. worldwide positioning framing pillars fresh and different brought to the front....

AMAZING SPIDER-MAN

WORLDWIDE POSITIONING

FRAMING PILLARS

•Fresh and different brought to the front. •New cast: Andrew’s Parker is an “outsider”. Emma’s Gwen is empowered and actively involved•Always use thematic phrases like “Untold story begins”.

•Fresh and different brought to the front. •New cast: Andrew’s Parker is an “outsider”. Emma’s Gwen is empowered and actively involved•Always use thematic phrases like “Untold story begins”.

Something NewSomething New

•This time around, our ultimate hero is a tougher Spider-Man. More self-assured and brash, with a good dose of attitude.•This time around, our ultimate hero is a tougher Spider-Man. More self-assured and brash, with a good dose of attitude.

Nobody Does It Better

Nobody Does It Better

FRAMING PILLARS

•A more dramatic feel of the movie –Peter trying to figure out who he is, being abandoned by his parents, and the weighty themes of secrets having a cost. •Avoid “high school” emphasis. This is a “grown up” world

•A more dramatic feel of the movie –Peter trying to figure out who he is, being abandoned by his parents, and the weighty themes of secrets having a cost. •Avoid “high school” emphasis. This is a “grown up” world

Realistic Tone/ Peter’s Search

for Identity

Realistic Tone/ Peter’s Search

for Identity

•Reinforce that movie audiences will begin to find out why Peter’s Aunt and Uncle raised him instead of his parents. •Revealing information about Peter’s past further underscores what is different.

•Reinforce that movie audiences will begin to find out why Peter’s Aunt and Uncle raised him instead of his parents. •Revealing information about Peter’s past further underscores what is different.

Mystery Surrounding

Peter’s Upbringing

Mystery Surrounding

Peter’s Upbringing

MEN IN BLACK

MEN IN BLACK 3

Audiences love the brand and are excited to see this film. All the winning hallmarks of the brand

remain.

Audiences love the brand and are excited to see this film. All the winning hallmarks of the brand

remain.

What they already loveWhat they

already loveWhat is new

in MIB3What is new

in MIB3

RULES OF THE CAMPAIGN

Brolin as Young K

Time Travel

J and K back for another adventure

MIB hallmarks: action, humor plus aliens

…all in 3D

- Will Smith front and center- Tie TLJ into the story throughout

RESIDENT EVIL: RETRIBUTION

PLAN OF ACTION

Keeping the franchise fresh for fans going into the fifth installment

Keeping the franchise fresh for fans going into the fifth installment

Leveraging 3D for future

Resident Evil movies after

introducing it in RE:4

Leveraging 3D for future

Resident Evil movies after

introducing it in RE:4

Finding a way to “up the ante” with the visuals

beyond just making it in 3D

Finding a way to “up the ante” with the visuals

beyond just making it in 3D

#2#2#1#1 #3#3

Stick with Alice’s POV; she drives the action, while supporting

characters don’t add much punch (in RU/JP where tested)

Stick with Alice’s POV; she drives the action, while supporting

characters don’t add much punch (in RU/JP where tested)

The underground test facilities are a big, immersive element that serves as our visual hook while

showcasing international settings

The underground test facilities are a big, immersive element that serves as our visual hook while

showcasing international settings

MARKETING

Less horror, more visual, stylistic 3D

action

Less horror, more visual, stylistic 3D

action

Who can Alice trust? What is real vs. clone?

Mystery and deception provide RE:5’s story hook

Who can Alice trust? What is real vs. clone?

Mystery and deception provide RE:5’s story hook

ALICE’S STORYALICE’S STORYALICE’S STORYALICE’S STORY

Alice goes on the offensive vs. Umbrella in a revenge mission that is also a race

against time

Alice goes on the offensive vs. Umbrella in a revenge mission that is also a race

against time

THE BIG PICTURETHE BIG PICTURETHE BIG PICTURETHE BIG PICTURE

DJANGO UNCHAINED

DJANGOUNCHAINED

DJANGOUNCHAINED

DJANGO UNCHAINED

DJANGOUNCHAINED

DJANGOUNCHAINED

PositioningClassic Tarantino revenge story about an outsider, Django, who rises up from the brutality of an early and near-lawless America to establish his own brand of justice.

AudiencePrimary: 15-34s, slight male skewSecondary: Tarantino fans; talent fans; genre fans

DJANGOUNCHAINED

DJANGOUNCHAINED

THE BIG OPPORTUNITY

DJANGO represents Sony’s first chance to work with acclaimed director Quentin Tarantino

DJANGO represents Sony’s first chance to work with acclaimed director Quentin Tarantino

UK DE ES FR IT RU MX BR AU JP KRInglourious

Basterds$200m int’l

18 23 16 26 14 6 5 5 12 6 2

Kill Bill 2$86m int’l 16 7 4 10 6 -- 1 <1 6 9 1

Kill Bill 1$111m int’l 20 9 6 12 6 -- 1 1 6 21 2

Pulp Fiction$106m int’l 20 10 -- 18 6 -- 1 4 10 -- --

TARANTINO FILMS

DJANGOUNCHAINED

DJANGOUNCHAINED

Let’s beat the $200m international bar set by Inglourious Basterds. Let’s beat the $200m international bar set by Inglourious Basterds.

Total Gross in USD millionsTotal Gross in USD millionsTotal Gross in USD millionsTotal Gross in USD millions

HOTEL TRANSYLVANIA

MARKETING SNAPSHOTPrimary audience: Kids, Parents

Secondary audience: General moviegoers

Primary audience: Kids, Parents

Secondary audience: General moviegoers

KEY ASSETSKEY ASSETS

Dracula/daughter relationship

Unique hook: monster/human role reversal

Classic monsters in a new light

Hotel Transylvania: a new place

3D

KEY CHALLENGESKEY CHALLENGES

Making Hotel T its own character

Honing in on memorable elements

Making Dracula sympathetic but likeable

Limiting romance elements, focusing on fun and adventure above all

SKYFALL

Based on CR and QoS exits data

007 FANSHIP LEVELSTotalMalesFemales

FRANCHISE MOMENTUM% saying “has more left to explore”

TRADITIONAL BOND MARKETS

All grossed among the top 10 markets for both Casino Royale and QoS

THE UP-AND-COMERSCHINA KOREA RUSSIA

#17 market#17 market

#10 market

#11 market#11 market

#6 market

#14 market#14 market

#8 market

TOTAL RECALL

ORIGINAL MOVIE VIEWERSHIP

Viewership of original movie: skews male and older across

territories

IMPACT OF ORIGINAL MOVIEHow does knowing that Total Recall is a new version of

the original 1990 movieimpact your interest to see it at the movie theater

when it comes out?

Increases Interest. Positivity skews

male and 30+.

Strongly Increases Interest.

Positivity consistent regardless of age/gender.

RULES OF TOTAL RECALL

• Focus on the core question – “What is real? What is Rekall?”

• Constantly raise questions, but don’t provide the answers

• Focus on the core question – “What is real? What is Rekall?”

• Constantly raise questions, but don’t provide the answers

HOOKSHOOKSHOOKSHOOKS• Push action

primarily, but carefully

• Strike the right balance between action and mystery

• Push action primarily, but carefully

• Strike the right balance between action and mystery

GENRE / TONEGENRE / TONEGENRE / TONEGENRE / TONE

• Compel moviegoers to be intrigued and ultimately invested in Quaid’s journey

• Avoid the political storyline

• Compel moviegoers to be intrigued and ultimately invested in Quaid’s journey

• Avoid the political storyline

STORYSTORYSTORYSTORY

THAT’S MY BOY

SANDLER BY TERRITORYAgreement on Statements about Adam Sandler

Top Positive Statements

Top Negative Statements

PRIMING THE AUDIENCE1st UK Screening 2nd UK Screening

- No mention of similar films-Little reference to raunchy comedy

- “No holds barred” comedy-“in the vein of BAD TEACHER and THE HANGOVER”

Recruit SynopsisRecruit SynopsisRecruit SynopsisRecruit Synopsis

Overall ScoresOverall ScoresExcellent/Top 2/Definitely RecommendExcellent/Top 2/Definitely Recommend

Overall ScoresOverall ScoresExcellent/Top 2/Definitely RecommendExcellent/Top 2/Definitely Recommend

21/60/44

RULES OF TMB

• “No holds barred” comedy• “No holds barred” comedy

CONTEXTCONTEXTCONTEXTCONTEXT• Outrageous comedy

• Position Sandler as an unwelcome wedding guest

• A little sexual vulgarity goes a long way

• Show Donny as having a redeeming side

• Outrageous comedy

• Position Sandler as an unwelcome wedding guest

• A little sexual vulgarity goes a long way

• Show Donny as having a redeeming side

HOOKSHOOKSHOOKSHOOKS

HERE COMES THE BOOM

MMA REGIONAL POPULARITY“Mixed Martial Arts” Google Searches*

* time period: Jan 2010 to April 10, 2012

KEVIN JAMES POPULARITY“Kevin James” Google Searches*

* time period: Jan 2010 to April 10, 2012