amazon under x-rays (case study)

Under X-rays

Ions

40000 plant species470 mammals 1300 birds2.5 million species of insects3000 fruits

SUCCESS STORY OF AMAZON

Started as an online

book store

Diversified dvds,toys ,electronics

etc.,

Expanded to other

countries

Biggest e retailer in the world

Amazon prime

Amazon fire Amazon

kindleDrone

delivery service

Core Principles of Amazon

Channel member functionsGather information about competitors, potential markets etc.,

Negotiate and reach agreements

Provide for the successive storage and movement of physical products.

Place orders with manufacturers.

Develop and disseminate persuasive

Assume risks

Marketing channels for advertising

Televisioncommerci

als

Online and

mobileLike

Search engines Social networking

sites like fb , twitter

Amazon’s associates

Potential areas for channel conflict

Success factors of E commerce

Long term returns

willingness to invest in the latr latest internet technology

Why has Amazon succeeded online? when others have failed

Customer satisfaction

Innovative products

Revolutionary Amazon Kindle Exclusively for reading Light weight, more content Can be used in dark places Can reduce paper usage,

easy to publish

Can reference easily Can buy and download books

within 1 min from any where in the world

Feels like paper

Cloud Computing Low entry barriers Potential market for growth

Cloud Computing for its associates 40% of Amazon's revenues come from

its associates.

Research organisations who needed

heavy computing resources

Amazon cloud computing services

Forbes.com projected this

What’s Next? M commerce Explosion of Smartphone users

B2B E

commerce

Benefits and Barriers to B2B e commerce Wide reach Exploring

untapped market Business all day

long Quicker response Transparent

structure

Lack of venture capital

Technical glitch Process

complexity Maintenance

costs

In a Nut shell

Disclaimer Created by Mohan Krishna Meruva,

NIT Jamshedpur as part of Marketin management internship under Prof. Sameer Mathur IIM Lucknow