american floral trends forecast 2020 - 2021 - ftdi.com · 2020-01-20 · american floral trends...
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American Floral Trends Forecast 2020 - 2021
J. Keith White AIFD CFD
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Turning Trends into Dollars
Market ShareVisual Merchandising
Online = In StoreAbout Us
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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METROPOLITAN
• Blue Violet 136• Blue Marlin 686• Pacific Blue 690• Robin’s Egg 792• Sprout 544• Antique Gold 746• Coral Bright 788
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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METROPOLITAN
METROPOLITAN – INFLUENCES
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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METROPOLITAN – COLOR OPTIONS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Design by Christopher Norwood AIFD AAF PFCI
METROPOLITAN – STYLE
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Design by Laura Dowling
METROPOLITAN – APPLICATIONS
• Enhancements • Color of the Year
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Design and photo by Stacey Carlton AIFD EMC
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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PROMENADE
PROMENADE
• Blush 781• Osiana Peach 130• Peachy 671• Almond 794• Beach 559• Champagne Gold 242• Honeycomb 677
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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PROMENADE – INFLUENCES
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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PROMENADE – COLOR OPTIONS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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PROMENADE – STYLE
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Designs by Holly Heider Chapple
Design and photo by Stacey Carlton AIFD EMC
Design and photo by J Keith AIFD
PROMENADE – APPLICATIONS
• Wedding• Couture
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Design by Tobey NelsonPhoto by Suzanne Rothmeyer
Design by Tobey NelsonPhoto by Suzanne Rothmeyer
Design by Rodrigo”Varito” Vasquez AIFD FSMD
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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EXPLORATION
EXPLORATION
• Yellow Yellow 736• Tangerine 776• Carnation Red 716• Fuchsia 786• Purple 740• Bright Blue 744• Ice Blue 704
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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EXPLORATION – INFLUENCES
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Design by Laura Dowling
EXPLORATION – COLOR OPTIONS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Design by Laura Dowling
Design and photo by J Keith White AIFD
EXPLORATION – STYLE
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Design by Marat Khasianov CFD
Design and photo by J Keith White AIFDDesign by Donald Yim AIFD, PFCI
Design by Laura Dowling
EXPLORATION - APPLICATIONS
• Global• Experimentation• Artistic
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Design and photo by Kristine Kratt AIFD, PFCI and Bill Schaffer AIFD, AAF, PFCI
Design and photo by Stacey Carlton AIFD, EMC
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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TERRATORY
TERRATORY
• Light Orchre 553• Red Clay 675• Maroon 712• Heather-ish 669• Lake 556• Mist 555• Herbal 673
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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TERRATORY – INFLUENCES
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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TERRATORY – COLOR OPTIONS
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Design by Tobey NelsonPhoto by Suzanne Rothmeyer
Design by Katharina Stuart AIFD, CCF
TERRATORY – STYLE
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Design by Holly Heider ChappleDesign by Katharina Stuart AIFD, CCF
TERRATORY – APPLICATIONS
• Grounded• Organic
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Design by Christopher Norwood AIFD, AAF, PFCI
Design by Katharina Stuart AIFD, CCF
American Floral Trends Forecast 2020 - 2021
J. Keith White AIFD CFD – Creative Director
Trend Consultants• Holly Heider Chapple• Laura Dowling• Hitomi Gilliam AIFD EMC• Charlie Groppetti AIFD CFD • John Regan MFA PhD• Kris Kratt AIFD PFCI• Bill Schaffer AIFD AAF PFCI
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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American Floral Trends Forecast 2020 - 2021
Corporate Consultants & Sponsors
Sarah Bagle: Accent DécorDave Pruitt: American GrownGretchen Sell: Design MasterDonna Stevens: d. stevensKelly Mace: Smithers-OasisFlorists’ Review / Wildflower Media
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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Questions?Email: jkeithwhite@att.net
Handouts are available at: FTDi.com/FTDUniversity/WebinarMaterials
Webinar will be available to view at: YouTube.com/FTDMercuryNetwork
American Floral Trends Forecast 2020 – 2021Available from Florists’ Review
FTD Confidential/Proprietary documents and should not be copied or redistributed.
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