american university presentation (3) 2012 on mobile trends and emerging technology by wayne chen

Emerging IT & MobileWayne Chen, Mobile SME

Evolution

The Culprits• Real-Time

• Storage & Power

• Social Media

• Entertainment (Video & Music)

• Notification

• Location-based Services

• Mobile Ads & Marketing

• Personal Medium

• Portability

• Web Accessibility

• Robust Design Usability

• Low-cost

The Market

7 Billion Population

http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/

Desktop vs. Mobile

http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/

Consumer Usage

http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/

AR: Physical-Digital

Mobile Habits• 86% of mobile Internet users

are using their devices while watching TV

• 29% of mobile users are open to scanning a mobile tag to get coupons

• Americans spend 2.7 hours/day socializing on their mobile device.

• 2X spent on eating and 1/3 of their sleeping time.

• 91% of mobile Internet is used to socialize vs 79% desktop.

Commercialization

Enterprise adoption• Corporate Usage

• 40%: E-mail

• 38%: Mobile Phones

• 35% Texting

• 30% Social Networking

• 23%: IMs

• 43%: Plan to incorporate mobile

• 38%: Using more than 2010

http://elearningexamples.com/wp-content/uploads/2011/05/Infographic-Enterprise-Mobile-Explosion.jpg

Mobile Commerce:$31Bln by 2016:39%/yr

http://tecture.com/Blog/Mobile+Ecommerce+to+Reach+31+Billion+by+2016

Mobile Ads

2011: $1.23 Billion on Mobile Ads

http://www.smartbrief.com/news/iab/storyDetails.jsp?issueid=3F2FB8C7-F228-4C13-AFF3-2C3CDE648FEA&copyid=B8096576-C0B1-4D22-8446-5361C5554F6B

Global Future

• PC’s decline = Tablets & Smartphone increase.

• Accelerated enterprise adoption.

• Mobile Security

• Cloud Computing

• Advance phones

• Near-Field Communication (NFC)

• Social shopping (Mobile eCommerce)

• Mobile advertising explosion

• Mobilization of the “Web” & Geo-location

Key mindset• Integrating Physical &

Digital & Social elements.

• Seamless experience in real-time.

• On-the-go mentality.

• Value-based creation (1X)

• Focus on the user.

• Desktop is not Mobile.

• Reduce overhead with cloud.