am&hs 2014 travel industry year end summary and forecast

DEMAND IS BACK

RECORD DEMAND IN NORTH AMERICA

RECORD DEMAND IN NORTH AMERICA

Significant growth

NEW SUPPLY IS SLOW

Lack of new supply + increased demand =

increased rates

WHERE IS THE NEW SUPPLY GROWTH?

VERY LITTLE GROWTH IN THE LARGE HOTEL SEGMENT

ADR GROWTH IN GROUP HOTELS

RATES NOW EXCEED 2007 AND ARE GROWING

REVPAR EXCEEDING 2007 LEVELS

2014 FORECAST MAJOR MARKETS

2015 FORECAST MAJOR MARKETS

2009 GLOBAL BASELINE

2013 GLOBAL IMPROVEMENT

2014 FORECASTED GLOBAL PERFORMANCE

AM&HS SUMMARY, MAXIMIZE YOUR ROI & ROO

Large conventions need to secure space in advance of the increasing demand to have best choice of options. Proactive planning saves money and increases options for all groups large and small.

Budgets need to take into consideration the market conditions and potential attendee increases.

Communicate your business value proposition. Make sure your business case is understood from the beginning. Hotels and resorts want to know 100% of the financial opportunity.

Consolidate buying leverage through multi-year and multiple program bookings. Safeguard with creative attrition and cancellation strategies.

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